To celebrate the opening of a second studio, the founders of Lotos Yoga wanted to revitalise their brand. The unique feature of their approach is the integration of a café into their new studio, allowing tradition and modernity to meet, all while ensuring one doesn’t lose their inner focus. The new brand logo echoes the idea of concentration and inner balance by referencing ‘the third eye’ through a subtle, minimalist design identity.

One might think that, with a simple dot floating above the T, the logo simply showcases the bringing together of body and spirit in brand form. But this brand identity does so much more. The central element of the new identity is the individual, shown through the custom typeface that Studio Veh developed for Lotos Yoga. The interplay between strong serifs and clean sans serif within headlines reflects the harmonious union of old yoga tradition with the modern approach in Lotos’ yoga classes as well as in their teacher training programme.

Federico Mesa Althabe, Founder Lotos Yoga Berlin

Studio Veh conceptualised and created a variety of print media for both studio locations, including the course calendars for yoga classes, printed material for the new café (including the ice cream counter), as well as the shop’s product packaging. Additionally, Studio Veh handled the design of the window fronts, the gateway to inner balance so to speak. Therefore it was essential for the brand image to be front and centre; the window’s design almost makes you want to create more balance and equilibrium throughout the world … but hey: don’t lose focus.

The UX design of the Lufthansa Service App was structured to ensure that customers are able to find the right solution to their problem in just three quick clicks. Lufthansa has seemingly countless contact options for a wide variety of problems, from lost luggage and terminal information to flight rebooking and the carrying of animals. In just three clicks, the app guides customers to an in-depth overview of the relevant contact options, and recommends the best way to get in touch, including providing information on contact availability and possible waiting times.

Thiemo Busch, Project Lead, Lufthansa

Large clients are often used to lengthy processes that exist at large agencies. Studio Veh, however, works as closely as possible with the team or client to significantly shorten the development time. Studio Veh is proud to collaborate with the developers at CodeControl who share the same mindset. Thus, the Lufthansa app went live just 10 weeks after the start of the UX conception.

The clarity and structure of Lufthansa’s new corporate design contributed significantly to the rapid development of the App. This brand identity provided an optimal basis for the development of the design and App logo. Studio Veh finally designed all user interfaces, from the splash screen to the feedback screen, as well as overseeing App Store Optimisation (ASO).

Whether packing a suitcase or downloading an app, the perfect outcome results from planning before you take off.

The Berlin-based startup CodeControl connects companies with the best talents in programming, design and product development. CodeControl specialises in finding the perfect team and technology for each project – from Java, Python and Objective-C to Symfony and Ruby – always with the aim of creating the best solution for each client.

CodeControl’s vision is to form a large community of code and tech specialists. Their ethos is to transfer knowledge and exchange of ideas on a personal level, this is the philosophy Studio Veh has used at the core for the development of the design concept.

The giveaway idea of three notebooks for clients and partners underlined the personal exchange at CodeControl, and was a reminder of the importance of mental ‘ping-pong’ to achieve the best results. Two of the notebooks were printed with ping-pong paddles and the third with a net (including a hidden message in the net lines, made up of binary code).

The founders of Green + The Gent have always loved grooming rituals. But it wasn’t until they travelled the world that they realised what had been missing at home in Germany: frequent visits to a traditional barbershop. It became apparent that they were used to making do with the limited selection of products at local drug stores. Yes, the range of products available has been growing more and more, but not the ‘gentlemanly’ products, just those that are gaudy or following trends. The products required for a truly mindful daily ritual must be sustainable, organic and cruelty-free. Therefore the idea for a quality skincare line for men was born.

In the brand strategy workshop, Studio Veh and the Green + The Gent founders identified that the discrepancy between desire and reality was the company’s driving force. The big skincare providers promise an ideal world, but do little to achieve it. Their focus is on low-quality ingredients, unnecessary products, and high-profit margins.

For Green + The Gent, their brand mission is to fill the untouched gap in the market: mindfulness and reduction to the essential grooming products that empower today’s gentleman to enjoy life with a clear conscience.

While it may seem like a modern philosophy, one of the founder’s grandfathers cultivated a similar shaving ritual more than 100 years ago. Therefore the name of this grandfather was also the first idea for the company’s name. Now with strong brand values established and – in close coordination with the founders – Studio Veh began the brand’s naming process. The process considered all possible options, navigating which had emotion and which were legally possible, as there are complex copyright issues in the beauty industry.

The name Green + The Gent was ultimately the perfect blend of the product’s philosophy, which prioritises natural ingredients and the needs of the modern gentleman. Tradition meets modernity, old-fashion meets reclaimed naturalness, the man of today’s world meets values that have endured since razor blades were created.

Based on the established and strategic brand positioning, Studio Veh then developed the packaging that celebrates the philosophy of the brand with every product, as well as the entire skincare range.

In addition, the brand’s sustainable conscience and high-quality ingredients become apparent through the high quality of the packaging. Dark, recyclable glass bottles and FSC-certified paper and cardboard have been combined with printed finishes such as blind embossing on the packaging.

To do justice to the product’s mix of modern, certified-organic ingredients and vintage-look packaging reminiscent of old grooming products, Studio Veh developed a custom typeface for use on the packaging and in the entire brand identity. The mono-spaced execution showcases grooming as a structured ritual, and highlights the barbershop as an old-school shaving tradition.

To mark its 20th anniversary, ACON Energie Management GmbH decided to collaborate with Studio Veh to update its image. The resulting brand look is modern yet timeless, and has been implemented across all channels. The starting point was a team workshop. This allowed Studio Veh to collect a wealth of knowledge from ACON’s team – including customer insights and engineering expertise, as well as recent major developments in the energy sector – in order to begin the process of distilling this information into the brand’s core essence.

The fact that ACON is a small team also quickly revealed the advantages of the brand: personal commitment, the highest quality standards, and empathy for customers’ needs, as well as a daily appreciation for everyone involved in the business.

Quality comes first at ACON. And there’s a commitment to delivering this quality comprehensively throughout the energy management sector. As the topic of energy is so complex and there are frequent technological developments, it is especially important to have a strong brand that can be trusted. Studio Veh was easily able to identify that one of ACON’s biggest strengths is its ability to take responsibility for its work in a competent and transparent manner.

The new brand identity highlights the future-oriented straightforwardness of the in-house services provided in a modern, sleek form. The new brand statement summarises why the ACON team makes life easier for its customers.

ACON has embodied the principle of quality for over 20 years. Therefore, it was about time to write the brand’s name with capital letters. The team earned the trust of its customers by continuously striving for higher quality and providing an extraordinary level of reliability. But praise is not a reason to be complacent, rather it is motivation to deliver more. Because everyone at ACON knows: quality is something you have to demonstrate daily. It’s only by doing so that customers will be assured that they will always receive the best results in the energy sector.

The shape of the newly developed logo – a triangle – not only reflects the initial letter of the brand name, but it also reflects this triad of team, customer and energy. It also shows that ACON works to push the quality standard to infinity and that the organisation is in a state of energetic flow. Consistency in client relations, always ensuring the quality of services, being proactive and always going the extra mile – in short: the symbolic power of the logo gives ACON a strength in all respects that is clear ​in the long term.

Energy is in constant flux. Thermal imaging reveals the interaction between warm and cold air. ACON recognises that energy is not static – and this is now reflected in their logo as well as in various design elements in their communication. Whether in the fixed background of an advertisement or animated in a digital presentation, the flow of energy becomes a recognisable feature of the brand.

Markus Conrad, Founder & Managing Director ACON

Studio Veh takes care of the entire ACON presence, from concept to copywriting and design to production, handling their advertising campaigns, direct mailings, flyers and business assets, including digital office templates.

Energy is not only in flux. It is also undergoing a major transformation. Studio Veh accompanies ACON as a strategic partner in the digitisation process and the needed reorientation of its services. This starts with the responsive website and leads to digital business cards and UX conception, as well as user-friendly interface design for apps for property management.

The NUMEN label had the goal of creating a bag that would be the perfect companion, combining everyday flexibility with evening elegance. In a brand workshop with the founder Nicola Cliemas, Studio Veh established a clear vision and gained clarity about the potential of this idea.

The biggest challenge within the branding process was the bag itself. Only a simple brand identity with a unique twist could do justice to the structure of the perfect bag: cuts and lines with a timeless aesthetic and an Italian attention to detail, paired with uncompromising functionality. The resulting design identity is an M in the brand name that is formed from the two straps of the bag. It is taken from the minimalist handbag’s design, something perfect in form. At the same time, its bold lines convey that the classic Numen bag is sturdy enough to hold all the on-the-go essentials. The signet symbolically weaves together the form and function of everyday life, with a hint of elegance, all of which is reflected in the Numen brand and its products.

In addition to the bag’s branding, Studio Veh took on all of Numen’s print design, as well as the business stationery, marketing materials and packaging design.

The stylised M identity, made of two handbag straps, perfectly represents what Numen stands for: reduced, minimalistic elegance, no matter the time.

Fitogram offers a B2B and B2C software solution for fitness providers across Europe. Their advantage: simplification of business and customer management. The FitogramPro software facilitates online bookings, customer acquisition and management, payments and accounting, as well as business information management. The company was founded in Cologne in 2013 and it’s been growing ever since, in part, thanks to its strong connection with Urban Sports Club.

Studio Veh was commissioned to revamp the brand and its visual identity. The goal: a strong, recognisable brand identity and presence across all channels and media.

Sticking to Studio Veh’s core principle of collaboration, the process began with a brand workshop with the company’s founder and its core marketing team. From the in-depth analyses of the status quo, the relevant target groups and user behaviour, Studio Veh developed a clear brand statement: Nothing should stand between people and their passion for sport.

Francois X. Casanova, Founder Fitogram

The new brand identity introduces an important premise for the software: it must be as easy to use as possible. Only then, can users really concentrate on what is important to them: training. Separate illustrations for each type of sport or fitness (verticals) not only give the software’s clean interface more character, but also help the target group navigate quickly and easily. From yoga to EMS and swimming to martial arts, the verticals are now communicated uniformly and recognisably across all channels.

With the brand basics developed, Studio Veh reworked the interface of the entire software in close cooperation with Fitogram’s product team (a total of 266 pages). In addition, a complete UI component design system was developed. After on-site design training, the Fitogram team used this to create wireframes and to further the layout’s designs themselves.

Through continuous and close collaboration with the Fitogram team, Studio Veh ensured the design system met all requirements. This coordination also guaranteed that all design components were flexible and functioned in different languages, which – of course – vary in length.

The users themselves can personalise the colour scheme of their studio interface, but in a way that is in keeping with the Fitogram brand look. To optimise the usability on different devices of varying sizes, such as mobile, tablet and desktop, Studio Veh is currently revising the structure together with Fitogram’s design and product teams.

All marketing campaigns and print media, such as yoga manuals and flyers, are prepared and issued by Studio Veh in multiple languages. Fitogram is currently available in the following countries (and their corresponding languages): Germany, England, France, Spain, Italy, Netherlands, Portugal … and growing.

The S-Bahn Berlin Brandenburg is the symbol for connecting the city and countryside within the region. However, Studio Veh’s brief exceeded the simple representation of both worlds; a symbol was needed that would inspire people to discover new destinations within the S-Bahn network.

The result is a more playful and approachable illustrated logo that combines recognisable symbols from both sides, with an urban railway as the unifying element.

The logo for the S-Bahn Berlin Brandenburg is, of course, used in line with the original brief as a logo for various communication touchpoints, for example in their poster campaigns. Studio Veh’s work proves that brand recognition across many platforms is possible, even when using intricate illustrations. These images not only broaden the horizons in our minds, but they also open up whole new worlds, helping drive us forward.

The three elements of the logo flexibly adapt to any print and digital format: ‘KUGEL’ is always in the upper left corner, ‘NIERE’ always at the bottom right, while the ‘UND’ always takes its position vertically. With this design system, the logo can be applied across medium and still be clearly recognisable. Plus this system simply showcases the central subject: the content of the podcasts.

The clear brand identity and the consistent design system form the basis for an unmistakable appearance and an outstanding social media presence. Podcasts that pack a punch deserve colours that pack a punch, too. Gripping stories, uncanny narratives, strong characters, confident adventurers, funny incidents and outrageous anecdotes: they all linger with you. The entire design approach plays with bold text in order to give each podcast an individual luminosity through a flexible colour combination system. You have our word.