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ConTech

Building on Tech

Gemeinsam mit den besten Startups und maximaler Umsetzungskraft verändert Köster Ventures als neue Ausgründung der Köster-Gruppe die Art zu bauen.

Streben nach Innovation

Die Baubranche steht seit Jahren vor tiefgreifenden Herausforderungen: steigender Kostendruck, Fachkräftemangel und eine im Vergleich zu anderen Branchen geringe Produktivitätsentwicklung. Gleichzeitig bleibt das Potenzial digitaler Technologien vielerorts ungenutzt – Prozesse sind häufig fragmentiert, Daten nicht durchgängig verfügbar und Innovationen verlaufen langsam.

Vor diesem Hintergrund wurde Köster Ventures gegründet: Als Corporate Venturing Einheit der Köster-Gruppe verbinden Köster Ventures gezielt spannende ConTech-Startups und Gründer:innen mit der Umsetzungskraft eines der führenden deutschen Bauunternehmen.
Zusammen mit den Expert:innen von Köster bieten sie Startups ein tiefgehendes Branchenverständnis aus 85 Jahren Bauerfahrung und ermöglichen vielversprechenden Tech-Lösungen direkten Marktzugang mit mehr als 200 aktiven Baustellen pro Jahr.

Für die Entwicklung der Markenidentität und der Markenrichtlinien hat sich Köster Ventures an Studio VEH gewandt. Die Anforderung: Das traditionsreiche, Bauunternehmen Köster als Absender soll klar erkennbar bleiben, das Streben nach Innovation und der klare Fokus auf ConTech aber ebenso klar spürbar sein.

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Fokus auf Technologie

Unsere Wortmarke spiegelt diesen klaren Fokus auf Technologie wider: Die bolden, geometrischen Buchstabenformen vermitteln Stärke und Verlässlichkeit, während die typografische Gestaltung als URL
 für Innovation und einen progressiven Ansatz im Bauwesen steht.

Um maximale Flexibilität in der Anwendung auf allen Medien und Formaten zu gewährleisten, wurden zwei Logoversionen entwickelt: Eine Wortmarke, die den ganzen Markennamen abbildet, sowie ein Signet, welches auf längeren oder mehrseitigen Medien sowie auf kleinen Formaten Anwendung findet.

Ebenso klar wie das Markenzeichen wirkt der eigens entwickelte Claim:
Building on Tech – denn Technologie ist unser Baufundament.

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EK Modena

BUILDING ON TECH: Um diesem Versprechen in der visuellen Kommunikation Rechnung zu tragen, nutzen wir für unser Erscheinungsbild die EK Modena, eine prägnante, serifenlose Schrift.

Ihre klaren Buchstabenformen und ausgewogenen Proportionen vermitteln Stabilität und technische Kompetenz mit einer selbstbewussten, progressiven Note.

Das Zusammenspiel aus nur zwei Schriftschnitten schafft eine einfache, aber klare Hierarchie: Überschriften in All Caps und Bold unterstreichen Präsenz und Umsetzungskraft. Fließtexte, in Regular gesetzt, sorgen für Orientierung und Klarheit.

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Ständig in Bewegung

Das KÖ.V Brand Pattern ist ein wesentlicher Bestandteil der visuellen Identität von Köster Ventures. Mit der eigenständigen Kombination der beiden Markenfarben KÖ.V Rot – abgeleitet aus der Signature-Farbe der Mutterfirma Köster – und das leuchtende KÖ.V Magenta als Übersetzung des Innovationsstrebens – schafft eine dynamische Grafikwelt, die unterschiedliche Formate flexibel bespielen kann.

Das Brand Pattern steht für kontinuierliche Weiterentwicklung und Vorwärtsdrang. Durch die stetige Neuanordnung modularer Formen zeigt sich der Anspruch von Köster Ventures: ständig in Bewegung zu sein, um neue Technologien in die Baupraxis zu übersetzen.

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Das Brand Pattern wird zum dynamischen Träger der Markenidentität: Es passt sich fluide auf alle Formate an und entfaltet sich über sämtliche Touchpoints hinweg. Ob als haptisches Detail auf einem Zimmermannsbleistift oder als lebendiges, animiertes Detail im digitalen Raum, das Brand Pattern visualisiert die Vision von Köster Ventures: ein Bauwesen, das sich als aktiver Treiber des technologischen Wandels versteht.

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Team Credits

Strategie & Creative Direction: Franziska Veh
Strategie & Text: Mark-Marcel Müller
Design: Rebecca Baihaki
Motion Design: Björn Fiekert, Flora Titrikou
Development: Blago Yakaniew
Fotografie: Daniel Witte von Witte & Wattendorf

Braucht ihr Unterstützung für eure Marke? Lasst uns gerne sprechen: Ihr erreicht uns via Telefon, viaE-Mail oder ihr kommt in unserem Studio vorbei! Wir freuen uns darauf von euch zu hören.

TESTPOST RALF (EN)

(MODUL: TITLE) Wie kann man eine ikonische Marke, die seit über 90 Jahren als Symbol für saubere und gesunde Ernährung steht, neu gestalten? Mit einer ausgeklügelten Balance aus Tradition und Innovation, die den Zugang zu neuen Zielgruppen Realität werden lässt.

(MODUL: CONTENT) Gesunde Ernährung.
Für alle.

Das Unternehmen Schneekoppe steht seit über 90 Jahren mit ausgewählten Produkten für eine natürlich bewusste Ernährung. Am Fuß des Riesengebirges gegründet, wurde das Unternehmen benannt nach dem höchsten Gipfel, der Schneekoppe. Die Idee: aus ausgesuchten Bio-Rohstoffen Produkte herzustellen, die nicht nur natürlich, sondern auch lecker sind – frei von Gentechnik oder chemisch-synthetischen Schädlingsmitteln.

Bei Schneekoppe ist man überzeugt: Alle Menschen haben ein Recht auf natürliche und gesunde Lebensmittel. Gesundheit und Fitness sind für Weltmeisterkapitän Philipp Lahm das wichtigste Kapital. Als ehemaliger Spitzensportler, Familienvater und Unternehmer weiß er: Die vielen großen und kleinen Aufgaben im Alltag lassen sich nur dann dauerhaft bewältigen lassen, wenn der Körper bekommt, was er braucht. Der Inhaber von Schneekoppe ist überzeugt, dass alle Menschen im Rahmen ihrer Möglichkeiten etwas für die eigene Gesundheit tun können: Bewusste Ernährung, ausreichend Bewegung und Entspannung sollten in jeden Tagesablauf integriert werden.

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(MODUL: CONTENT) Neues Potential schöpfen.

Mit der Neuausrichtung als Exklusiv-Marke für budni, dem größten Drogeriemarkt in der Metropolregion Hamburg mit weiteren 195 Filialen im Norden und Südwesten Deutschlands, stand die Marke vor der Aufgabe, den Markenauftritt zu überarbeiten, um sich einer breiteren Zielgruppe zu öffnen.

Schneekoppe beauftragte Studio VEH mit dem Redesign des Markenauftritts sowie der visuellen Konzeption der neuen, budni-exklusiven Produktlinie.

Doch wie gestaltet man eine solche Traditionsmarke richtig um? Das Ziel von Studio VEH war es von Anfang an, die Werte der Marke beizubehalten und ihr Erbe zu ehren, während der visuelle Auftritt moderner und dynamischer wird, um jüngere Zielgruppen mit anzusprechen.

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Das Markenzeichen, die verschneite Bergkuppe der Schneekoppe, steht seit Gründung als Zeichen für das Unternehmen. Das Unternehmen Schneekoppe geniesst höchste Markenbekanntheit: 72% aller Deutschen assoziieren die Marke Schneekoppe mit gesunden Produkten und natürlicher Qualität. Grund für Studio Veh, das Markenzeichen nur geringfügig zu modernisieren.

(MODUL: CONTENT) Blick in die Natur

Um mit dem Packaging Design zusätzlich eine jüngere Zielgruppe anzusprechen, dabei aber nicht die Positionierung als Clean Eating Marke zu verlieren, hat sich Studio VEH in die Anfangszeit der Marke zurückversetzt – den Moment, in welchem Fritz Klein mit dem Blick aus dem Fenster die Schneekoppe als Namenspatin für das Unternehmen ausgewählt hat:

Das Konzept mit dem Blick in die Natur war geboren.

Das Grundkonzept des neuen Verpackungsdesigns feiert die Schönheit und Vielfalt unserer Umwelt und natürlichen Ressourcen.

Die Bildmarke, der Berg Schneekoppe, wird dabei als illustratives Element plakativ in Szene gesetzt und bildet somit den optischen Rahmen für den Blick in die Natur, wie durch ein Fenster. Die Produktbilder und -informationen werden in und auf diesem Rahmen angeordnet.

Den Grundton aller Verpackungen bildet das ikonische Schneekoppe Grün als Zeichen der Wertschätzung für die Natur in ihrer vollen Pracht und Unberührtheit.

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(MODUL: CONTENT) Visuelle Orientierung für KundInnen

Wichtig im FMCG-Bereich: Eine einfache Orientierung am Marktregal. Studio VEH hat deshalb eine Farbsystematik entwickelt, welche jedem Produkt eine eigene Farbkombination gibt und damit sowohl einen klaren Indikator für Geschmacksmuster wie „schokoliert“ oder „leicht gesalzen“ bietet als auch KonsumentInnen eine einfache, doch klare und schnelle Unterscheidung gleicher Grundprodukte ermöglicht – zum Beispiel „Leinsamen geschrotet“ und „Leinsamen ungeschrotet“.

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Abgerundet wird das klare, elegante Verpackungsdesign von einer schlichten Typografie: Als Brücke zwischen Tradition und Moderne bringt die neue Markenschrift Obviously mit ihrer großen, schlanken Eleganz das Thema Clean Eating auf den Punkt und unterstreicht die Produktphilosophie des Unternehmens: so wenig Zusätze und Zutaten wie möglich – für natürlichen, vollmundigen Geschmack.

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Das Schriftbild wird in der weiteren Markenkommunikation im Rahmen der vorgegebenen Farbsystematik dynamisch ausgespielt, um das Credo der Marke und ihrem Gründer Philipp Lahm zu unterstreichen:

Gesunde Ernährung und ein aktiver Lebensstil machen Spaß und sorgen für innere Ausgeglichenheit.

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Alle Markenrichtlinien wurden in einem Online Brand Guide angelegt und an das Kernteam zur weiteren Ausarbeitung und Pflege übergeben:
> Schneekoppe Online Brand Guide.

Das Redesign von Schneekoppe ist jetzt auch auf Designrush zu finden –
> hier geht es lang.

(MODUL: CONTENT) Credits

Strategie & Creative Direction: Franziska Veh
Art Direction: Lind Haugaard
Design: Lind Haugaard, Laura Kjer Christiansen
Fotografie: Jule Felice Frommelt

OLD Diversity defined

Progress on gender equality has been very low despite efforts in the last years. Better data presentation and verification of correlation is needed: Say hi to Gendex, Europe’s first Gender and Diversity Index, increasing access to women and diverse talents within the EU innovation ecosystem. 💥

The mission:
To be the B Corp for Diversity 🌟

Only 30% of all leadership positions are covered by women. Only 15% of European VC fund partners are women. And only 1% of VC funding in Europe goes to women-only teams. This is why Gendex is building Europe’s first Gender & Diversity index, in order to become the B Corp for Diversity.

Why is this important? Because there is a direct relationship between diversity and financial returns. For example, there’s a 2x revenue per dollar invested in startups with women founders, and a 9.7% uplift in profitability of exit VC firms with 10% more women partners.

The new index is based on agreed definitions and indicators that can be applied to startups / SMEs and to innovation investments actors in the EU.

Data on diversity categories other than gender, especially as regards discrimination based on ethnicity, sexual orientation, political beliefs, etc. are almost inexistent or very difficult to obtain. The goal is to generate new data thanks to primary research, to help stakeholders make evidence-based decisions – and to have as many companies as possible on the index, striving for inclusivity.

The founding team of Gendex, with Stephanie from Founderland as the project leader, reached out to Studio Veh to create an identity for Gendex. The desired outcome was a flexible identity with simple yet strong guidelines, that could be implemented and used by all project partners.

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Studio Veh came up with a concept that visualizes the index and embodies the aim to continually expand the list of companies included. 
It represents constant movement, development and the commitment to fostering change by promoting continuous growth and progress.

The logo adapts this concept and is opening up for content and visuals, symbolizing the every-expanding space for diversity, inclusivity and innovation.

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A bold type for
a bold message

Given our brand’s emphasis on presenting clear, understandable facts, we prioritize readability and precision. Simultaneously, our typography captures the bold, impactful essence of Gendex, mirroring a brand that is both steadfast and dynamic.

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Respect & innovation

The brand’s color palette is fundamental to the brand identity and perception. The goal is to attract attention with a modern and inclusive color scheme that conveys the brand values.

Purple, often associated with knowledge and respect, stands for diverse perspectives and experiences within an organization. It underscores the importance of treating all individuals with respect and fairness, fostering an environment where everyone’s contributions are valued and appreciated. Yellow, symbolizing positivity and innovation, underscores the importance of thinking outside the box to address diversity challenges and create inclusive environments.
A little sprinkle of a vibrant green suggests a sense of innovation, progress, and forward-thinking perspectives.

With those brand colors, we strive for Gendex to be recognized as a professional and trustworthy brand – one that is capable of changing the status quo.

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Celebrating Confidence

Gendex is a reflection of the people it represents, so showcasing them is essential. Without the individuals it serves, Gendex wouldn’t exist. The images we choose play a significant role in shaping how Gendex is perceived: We celebrate confidence, diversity, professional growth and individual strength.

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Empowerment from every angle

To cultivate a strong and professional brand presence, we’ve developed templates for presentations and reports that are in alignment with the brand’s mission and values. By providing these templates, we empower our team to effectively communicate our message while maintaining a cohesive and unified brand identity.

All templates and guidelines can be found on their online brand guide:
https://gendex.studioveh.com

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Sparkling a conversation

Our promotional products are a strategic way for us to connect with our targeted audience. These items are free and accessible, ensuring that people encounter our brand without any obligation to purchase. By distributing these products around the city or at events, we increase our visibility in a subtle and engaging manner. This approach allows us to spark curiosity and interest in our mission without being intrusive or pushy, creating organic opportunities for people to learn about and support Gendex.

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Credits

Strategy: Franziska Veh
Creative Direction: Franziska Veh
Art Direction: Lind Haugaard
Design: Lind Haugaard, Laura Kjer Christiansen
Animation: Laura Kjer Christiansen

Why walk when you can ride?

Investment rounds can be a time-consuming process, often involving extensive due diligence and negotiations, leading to delays in funding for promising startups. Saddle up for a refreshing and efficient experience for entrepreneurs seeking capital to fuel their ventures!

Cavalry is a Berlin based VC firm investing in companies that are on the path forward to effect positive change. With their early-stage venture fund they invest in software businesses across Europe in an “as early as it makes sense for the company” stage – often pre-product and pre-revenue.

Cavalry reached out to Studio VEH to sharpen their brand identity with a focus on their tone of voice. The aim: reflecting their attitude of keeping things simple and upfront without unnecessary due diligence – and, thus, reflect the brand name Cavalry:
In the fast-paced world of technology and entrepreneurship, Cavalry stands out as the prominent force in the realm of venture capitalism, that rushes in and fights the battle hands-on alongside you like a true cavalry.

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Saddle up for an amazing brand!

Cavalry exists to actively support founders in tech by providing capital, through operational support, and by activating an extensive network of entrepreneurs, scientists, industry experts, and specialists.

After having sharpened the above vision and mission of the company, the next task was to define their tone of voice as the core element of the brand.

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Tone of voice

We try to write like we talk. That’s our kind of professionality. It’s authentic. It comes from the heart and is shot from the hip.

Writing like you speak will help to establish a rhythm. For example, after a gunfire of words, a reader needs a little pause.
Right?

Let’s have a look at our brand character, and the language to convey it:

We’re fun! 🥳 Because success is fun. And success is easier to reach if you have fun doing so.

Thus, we speak enthusiastically (but not overly cheery). So we use words like yay!, Friyay, and amazing. 🙌

We are supportive (but not overbearing), we celebrate success, we are inspired by achievements and we try to encourage
new ideas. 🚀

Howdy, little problem!

As the team rides forth as the modern-day cavalry, standing tall, upfront, and unyielding in the commitment to champion honesty and transparency, this also reflects in their brand manifesto:

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To every changemaker, dreamer, idealist, yeasayer and pioneer who steps up to a challenge:

We’ve got your back – all along the wild ride ahead of you.

We will share with you lessons learned from our past battles so that you can be even better with us. Your tech product is going to make life easier for others? We will stand by you with our vast network of expertise, our hands-on experience, and our quickly established funding scheme.

So, stop counting tumbleweeds.
Saddle up to ride with us and – once and for all – take it easy.

We’re not a mirage. We are the hard working, setbacks toughened bunch of riders with quite a few war stories in tow. We’re the good so you can achieve great.

We’re the reinforcement.

We are Cavalry! 🤠

Vibrant Green and Yeehaw Yellow

This powerful brand reinforcement also had also to be reflected in the visual identity. We gave their existing word mark a little makeover and made it move. In addition, we defined a vibrant green as the main brand color to reflect both the brand’s bold attitude and its focus on tech businesses.

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From there, we developed a full design system, starting with the social media appearance, resulting in a full brand identity manual with detailed guidelines in order to enable the Cavalry team to create future brand assets independently.

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Team Credits

Strategy: Franziska Veh, Mark-Marcel Müller
Creative Direction: Franziska Veh
Text: Mark-Marcel Müller
Art Direction: Anna Lind Haugaard
Design: Aditi Kapur, Callum O’Neill
Project Management: Kiyoshi Stelzner

Do you have a project and need support? Let’s talk: get in touch via phone, through email or by visiting our studio! We look forward to hearing from you.

Who is applying to whom?

In today’s fiercely competitive job market, the war for talents rages on as organizations vie for the most skilled and qualified individuals to join their ranks. With the success of businesses increasingly reliant on attracting top talent: What is the best strategy to win the battle for the best and brightest?

HR in transition

On average, a job is unfilled for 131 days: Companies in the SME sector in particular have problems filling their vacancies.

The newly founded agency HRtbeat leaves the classic path of recruiting and combines marketing with HR to make employers attractive and credible — with a clear focus on the automotive, industrial and IT sectors.

Digital recruiting, encompassing online marketing strategies and tools, has revolutionized the way companies find and attract potential candidates. Leveraging digital platforms such as social media, job boards, and company websites, organizations can reach a wider pool of candidates, irrespective of geographical boundaries.

By utilizing targeted marketing techniques, tailored content, and employer branding, HRtbeat enhances an organization’s visibility and appeal to potential hires.

This approach also streamlines the recruitment process, reducing time-to-hire and enabling HR teams to identify and engage with the most suitable candidates efficiently.

Before founding the company, the HRtbeat team turned to Studio VEH to develop the brand strategy and visual identity.

Behind every lead is a person

“What does their heart beat for?” This question was decisive for the company name, HRtbeat: with the intention to make recruiting completely digital, but still 100% personal — because behind every lead is a person, with an individual profile.

In a joint brand workshop with the founding team, Studio VEH developed the complete brand platform and defined brand values, brand belief and brand purpose, as well as a claim based on the positioning in the market:
Recruiting am Puls der Industrie (=Recruiting on the pulse of the industry).

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Hi purple squirrel!

Based on the idea of the „purple squirrel“ — a term used in the recruiting industry to describe a candidate that is so perfect for a job that they are almost impossible to find — Studio VEH developed a full visual system for the brand with the goal that the whole HRtbeat team can use and work with in on their own for creating all future digital HR campaigns, including templates for campaign landing pages.

Team Credits

Strategy: Franziska Veh, Mark-Marcel Müller
Creative Direction: Franziska Veh
Claim/Text: Mark-Marcel Müller
Art Direction: Anna Lind Haugaard
Design: Callum O’Neill
Development: Ralf Büsch
Project Management: Kiyoshi Stelzner

Do you have a project and need support? Let’s talk: get in touch via phone, through email or by visiting our studio! We look forward to hearing from you.

Growing memories

What happens to all the photos we take every day? And where are all the memories safe, even if the smartphone is broken or lost? The brand new answer: Simply collect the most beautiful pictures every month in a timelessly beautiful album.

In the age of smartphone cameras and packed calendars, it is becoming increasingly difficult for families to preserve beautiful memories. Anyone who wants to create a classic photo album is faced with a truly mammoth task.

As a father of two young children, Axel Lilienblum, the founder of Grow, was faced with just that. Why hasn’t there been a photo album that simply grows by a few pages with the most beautiful pictures every month? Grow was born.

Studio VEH was commissioned to develop the strategy and full brand identity: from the app store and website, to the UX & UI design of an uncomplicated and motivating app, to the final print product sent by mail: A monthly growing photo album that preserves memories of moments with the greatest personal value forever. Clearer than ever: timeless design, top quality and lasting value were the key requirements.

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For Grow, loving bonds are the most important thing in life. Studio VEH created a brand that reflects this brand essence not only in the communication and album design, but in the entire customer experience.

The album consists of a high-quality linen folder that is filled month after month with ever new loving moments on high-quality archival paper. The logo had to look elegant and classy on it. In the same breath, it had to create an emotional connection that anchors Grow as a permanent fixture in the user’s life.

The signet is reminiscent of a seashell — and at the same time represents the fan of a book opened upwards, its leaves captivating the viewer like the rays of a sunrise. It seems like a souvenir of a beach vacation with the family. It warms the heart, brightens our minds in everyday life and awakens a feeling of contentment and joy that never gets old.

The shell functions as a stand-alone in the app logo as well as in all communication — also in combination with the logo font below in a clear, sans-serif font.

The typographic concept for Grow is a reference to past memories and at the same time opens the view to the present as well as the life ahead. A serif typeface meets a modern sans serif. The playful combination of serifs and sans serifs connects yesterday and today — and focuses on subscribers as keepers of past moments and creators of ever new memories.

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From the digital user interface to the haptic experience, the brand is brought to life in a holistic and detailed way. In the process, it naturally evokes memories of one’s own childhood and demonstrates how important loving relationships are in life. For all those involved, the development of Grow repeatedly gave rise to goosebump moments. Because of its great emotional significance, Studio VEH devoted itself to the final product with the utmost care at a very early stage, always keeping the coming generations in mind. That’s why the Grow folder, its accompanying slipcase, and the shipping packaging were designed with the environment in mind and produced with certified sustainable materials. In close communication with Axel Lilienblum and his family, Studio VEH was able to ensure that the result would meet the highest standards — and that even the youngest children would simply love it.

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„The close collaboration with Studio VEH helped me to structure my initial ideas for both the brand and the product in a very efficient way. We are beyond happy with the result – from the app design to the final product – and are getting a lot of positive feedback from our customers.“

Axel, Founder of Grow

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Team Credits

Creative Direction: Franziska Veh
Design: Lind Haugaard, Callum O’Neill
UI: Callum O’Neill
UX: Robert Siuda
Project Management: Kiyoshi Stelzner
Photography: Daniel Faro
Retouching: Alin Bosnoyan
Text: Mark-Marcel Müller



Highest service

There are completely new pitfalls that can be made in the service industry today. So often, companies are quickly dismissed by their users after a few frustrating clicks that lead nowhere. The key, therefore, to new peaks in customer satisfaction lie precisely here: reduction.

The UX design of the Lufthansa Service App was structured to ensure that customers are able to find the right solution to their problem in just three quick clicks. Lufthansa has seemingly countless contact options for a wide variety of problems, from lost luggage and terminal information to flight rebooking and the carrying of animals. In just three clicks, the app guides customers to an in-depth overview of the relevant contact options, and recommends the best way to get in touch, including providing information on contact availability and possible waiting times.

‘We have been working with Studio Veh and the CodeControl team for over 5 years: that speaks for itself. Franziska Veh and her team are always professional, flexible, innovative and extremely proactive.’

Thiemo Busch, Project Lead, Lufthansa

Large clients are often used to lengthy processes that exist at large agencies. Studio Veh, however, works as closely as possible with the team or client to significantly shorten the development time. Studio Veh is proud to collaborate with the developers at CodeControl who share the same mindset. Thus, the Lufthansa app went live just 10 weeks after the start of the UX conception.

The clarity and structure of Lufthansa’s new corporate design contributed significantly to the rapid development of the App. This brand identity provided an optimal basis for the development of the design and App logo. Studio Veh finally designed all user interfaces, from the splash screen to the feedback screen, as well as overseeing App Store Optimisation (ASO).

Whether packing a suitcase or downloading an app, the perfect outcome results from planning before you take off.

Team Credits

UX:
Robert Siuda

Design:
Franziska Veh

Project Mgmt & Development:
CodeControl

Hero Image:
© Deutsche Lufthansa AG

Do you have a project and need support? Let’s talk: get in touch via phone, through email or by visiting our studio! We look forward to hearing from you.

The community code

Every community uses its own language. For programmers, it’s binary code, even when discussing two fundamental subjects: the ‘Future of Work’, and genuine added value for customers.

The Berlin-based startup CodeControl connects companies with the best talents in programming, design and product development. CodeControl specialises in finding the perfect team and technology for each project – from Java, Python and Objective-C to Symfony and Ruby – always with the aim of creating the best solution for each client.

CodeControl’s vision is to form a large community of code and tech specialists. Their ethos is to transfer knowledge and exchange of ideas on a personal level, this is the philosophy Studio Veh has used at the core for the development of the design concept.

Binary code is the basis of digital information processing and is at the heart of the logo’s concept. Code is the language that everyone in the community understands; it symbolises a sense of community and a shared attitude in life. Anyone who simply sees random ones and zeros or, in programming languages, weird strings of slashes, dollar signs and brackets, is simply blind. Why? Because these characters reshape the world: they create universes in which nothing seems impossible. They not only saturate the night’s sky pink in a computer game, but they also ensure that houses are green in real life. They optimise logistic processes, reduce greenhouse gases and create autonomously driven taxis. Code is full of life, and its logic is fundamentally human.

In the brand concept developed by Studio Veh, this binary – the logical on one hand and the human on the other – runs throughout, from the business stationery to the brand’s external communications.

‘If you are looking for future-driven design thinkers: Call Studio Veh – stellar ideas and professional execution, guaranteed. Always a pleasure to work with.’

Marc Clemens, Founder CodeControl

The giveaway idea of three notebooks for clients and partners underlined the personal exchange at CodeControl, and was a reminder of the importance of mental ‘ping-pong’ to achieve the best results. Two of the notebooks were printed with ping-pong paddles and the third with a net (including a hidden message in the net lines, made up of binary code).

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Spreading awareness

Merchandise plays a vital role in strengthening and fostering a sense of community. It serves as a tangible representation of shared values, interests, and experiences. Having community merchandise allows members to proudly display their affiliation. It promotes a sense of belonging and camaraderie among individuals, forging connections and encouraging interactions. It also acts as a promotional tool, spreading awareness and attracting new members who resonate with the community’s ethos. This is why CodeControl started their own merchandise material.

Taking the idea of binary code of a common language to the next level, we used creative coding to create a tool that allows the CodeControl team to create static and animated graphics based on a binary code pattern. It is visually connected to the brand but doesn’t make the merch feel too branded. More merch articles coming soon!

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Team Credits

Brand Workshop & Strategy:
Franziska Veh

Creative Direction:
Franziska Veh

Identity Design:
Lind Haugaard

Creative Coding:
Anatoly Grashchenko

Do you have a project and need support? Let’s talk: get in touch via phone, through email or by visiting our studio! We look forward to hearing from you.

Quality in energy

After 20 years of prioritising quality services with the aim of transforming the energy sector for the better, it seems only right to celebrate this milestone anniversary with the redevelopment of a clear strategy and redesign of the ACON brand.

To mark its 20th anniversary, ACON Energie Management GmbH decided to collaborate with Studio Veh to update its image. The resulting brand look is modern yet timeless, and has been implemented across all channels. The starting point was a team workshop. This allowed Studio Veh to collect a wealth of knowledge from ACON’s team – including customer insights and engineering expertise, as well as recent major developments in the energy sector – in order to begin the process of distilling this information into the brand’s core essence.

The fact that ACON is a small team also quickly revealed the advantages of the brand: personal commitment, the highest quality standards, and empathy for customers’ needs, as well as a daily appreciation for everyone involved in the business.

Transparency starts with a clear statement

Quality comes first at ACON. And there’s a commitment to delivering this quality comprehensively throughout the energy management sector. As the topic of energy is so complex and there are frequent technological developments, it is especially important to have a strong brand that can be trusted. Studio Veh was easily able to identify that one of ACON’s biggest strengths is its ability to take responsibility for its work in a competent and transparent manner.

The new brand identity highlights the future-oriented straightforwardness of the in-house services provided in a modern, sleek form. The new brand statement summarises why the ACON team makes life easier for its customers.

Quality written in capitals

ACON has embodied the principle of quality for over 20 years. Therefore, it was about time to write the brand’s name with capital letters. The team earned the trust of its customers by continuously striving for higher quality and providing an extraordinary level of reliability. But praise is not a reason to be complacent, rather it is motivation to deliver more. Because everyone at ACON knows: quality is something you have to demonstrate daily. It’s only by doing so that customers will be assured that they will always receive the best results in the energy sector.

The shape of the newly developed logo – a triangle – not only reflects the initial letter of the brand name, but it also reflects this triad of team, customer and energy. It also shows that ACON works to push the quality standard to infinity and that the organisation is in a state of energetic flow. Consistency in client relations, always ensuring the quality of services, being proactive and always going the extra mile – in short: the symbolic power of the logo gives ACON a strength in all respects that is clear ​in the long term.

Energy is in constant flux. Thermal imaging reveals the interaction between warm and cold air. ACON recognises that energy is not static – and this is now reflected in their logo as well as in various design elements in their communication. Whether in the fixed background of an advertisement or animated in a digital presentation, the flow of energy becomes a recognisable feature of the brand.

‘Studio Veh works as our communication partner in a completely comprehensive way. Franziska Veh and her team are highly empathetic, think strategically and demonstrate entrepreneurial vision. Under her leadership, the brand core of ACON has been transformed and reshaped to be future-proof. Many thanks for the excellent work.’

Markus Conrad, Founder & Managing Director ACON

Studio Veh takes care of the entire ACON presence, from concept to copywriting and design to production, handling their advertising campaigns, direct mailings, flyers and business assets, including digital office templates.

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Digitalisation with design ambition

Energy is not only in flux. It is also undergoing a major transformation. Studio Veh accompanies ACON as a strategic partner in the digitisation process and the needed reorientation of its services. This starts with the responsive website and leads to digital business cards and UX conception, as well as user-friendly interface design for apps for property management.

Whatever the future brings, the jointly developed, clear strategic anchor point – in addition to recognisability in design – will always ensure a return to what the team stands for: quality in energy.

Team Credits

Brand Workshop & Strategy:
Franziska Veh, Mark-Marcel Müller

Creative Direction:
Franziska Veh

Design:
Lind Haugaard

Project Management:
Kiyoshi Stelzner

Text:
Mark-Marcel Müller

Editing (DE):
Gesine Schröder

Translation (EN):
Emily McDonnell

Animation Brand:
Jonathan Nielsen

Animation App Visuals:
Björn Fiekert

UX:
Robert Siuda

Web Development:
Ralf Büsch

Retouching:
Alin Bosnoyan

Photography:
Daniel Faró

Do you have a project and need support? Let’s talk: get in touch via phone, through email or by visiting our studio! We look forward to hearing from you.

Fit for growth

Success in sport starts with self-belief. All strong brands are similar: a clear, firm belief moves mountains, and is the basis for consistent growth and success.

Fitogram offers a B2B and B2C software solution for fitness providers across Europe. Their advantage: simplification of business and customer management. The FitogramPro software facilitates online bookings, customer acquisition and management, payments and accounting, as well as business information management. The company was founded in Cologne in 2013 and it’s been growing ever since, in part, thanks to its strong connection with Urban Sports Club.

Studio Veh was commissioned to revamp the brand and its visual identity. The goal: a strong, recognisable brand identity and presence across all channels and media.

Sticking to Studio Veh’s core principle of collaboration, the process began with a brand workshop with the company’s founder and its core marketing team. From the in-depth analyses of the status quo, the relevant target groups and user behaviour, Studio Veh developed a clear brand statement: Nothing should stand between people and their passion for sport.

‘The new identity is a milestone for our company. We now define our business goals and OKRs based on the strong brand platform and brand belief developed by Studio Veh.’

Francois X. Casanova, Founder Fitogram

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The new brand identity introduces an important premise for the software: it must be as easy to use as possible. Only then, can users really concentrate on what is important to them: training. Separate illustrations for each type of sport or fitness (verticals) not only give the software’s clean interface more character, but also help the target group navigate quickly and easily. From yoga to EMS and swimming to martial arts, the verticals are now communicated uniformly and recognisably across all channels.

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With the brand basics developed, Studio Veh reworked the interface of the entire software in close cooperation with Fitogram’s product team (a total of 266 pages). In addition, a complete UI component design system was developed. After on-site design training, the Fitogram team used this to create wireframes and to further the layout’s designs themselves.

Through continuous and close collaboration with the Fitogram team, Studio Veh ensured the design system met all requirements. This coordination also guaranteed that all design components were flexible and functioned in different languages, which – of course – vary in length.

The users themselves can personalise the colour scheme of their studio interface, but in a way that is in keeping with the Fitogram brand look. To optimise the usability on different devices of varying sizes, such as mobile, tablet and desktop, Studio Veh is currently revising the structure together with Fitogram’s design and product teams.

All marketing campaigns and print media, such as yoga manuals and flyers, are prepared and issued by Studio Veh in multiple languages. Fitogram is currently available in the following countries (and their corresponding languages): Germany, England, France, Spain, Italy, Netherlands, Portugal … and growing.

Team Credits

Brand Workshop:
Franziska Veh

Strategy:
Franziska Veh, Mark-Marcel Müller

Creative Direction:
Franziska Veh

Design:
Franziska Veh, Lind Haugaard, Callum O’Neill

UX:
Robert Siuda

Illustration:
Elda Broglio

Animation Brand:
Jonathan Nielsen

Animation Verticals:
Flor Vilardebo

Portfolio Photography:
Zoe Noble

Do you have a project and need support? Let’s talk: get in touch via phone, through email or by visiting our studio! We look forward to hearing from you.