With the realignment as an exclusive brand for budni, the largest drugstore in the Hamburg metropolitan region with a further 195 branches in the north and southwest of Germany, the brand Schneekoppe is faced with the task of revising its brand appearance in order to open itself up to a broader target group.

Schneekoppe commissioned Studio VEH to redesign the brand identity and the visual conception of the new, budni-exclusive product line.

But how do you properly redesign such a traditional brand? The goal for Studio Veh right from the beginning: to preserve the brand’s core values ​​and heritage while modernizing its visual identity and messaging to resonate with contemporary audiences.

The trademark, the snow-covered mountain peak of Sněžka, has been a symbol of the company since its founding. Reason for Studio Veh to adapt the logo only minimally. The Schneekoppe company also enjoys highest brand awareness: 72% of all Germans associate the Schneekoppe brand with healthy products and natural quality. Another reason to modernize the trademark just slightly.

In order to appeal to a younger target group with the packaging design, but not to lose its positioning as a clean eating brand, Studio VEH went back to the early days of the brand – the moment in which Fritz Klein looked out of the window at the Sněžka choosing its name for the company.

The concept with a look into nature was born.

The basic concept of the new packaging design celebrates the beauty and diversity of our environment and natural resources.

The image mark is prominently presented as an illustrative element and thus forms the optical frame for the view of nature, as if through a window. The product images and information are arranged in and on this frame.
The basic tone of all packaging is the iconic Schneekoppe Green as a sign of appreciation for nature in all its splendor and untouchedness.

Important in the FMCG sector: easy orientation on the market shelf. Studio VEH has therefore developed a color system that gives each product its own color combination and thus offers both a clear indicator for taste patterns such as “leicht gesalzen” (= lightly salted) and also enables consumers to easily, yet clearly and quickly distinguish between the same basic products – for example “Mandelmus blanchiert” or “Mandelmus geröstet” (= blanched almond butter or roasted almond butter).

The clear, elegant packaging design is rounded off by simple typography: As a bridge between tradition and modernity, the new font Obviously gets to the heart of the topic of clean eating with its large, slim elegance and underlines the company’s approach: as few additives and ingredients as possible for a natural, full-bodied taste.

The typeface is dynamically displayed in further communication within the framework of the specified color system in order to underline the credo of the brand and its founder, Philipp Lahm:

Healthy eating and an active lifestyle are fun and ensure inner balance.

All brand guidelines were defined in a custom made Online Brand Guide and handed over to the core team:

https://brandguide2024.studioveh.com

Strategy & Creative Direction: Franziska Veh
Art Direction: Lind Haugaard
Design: Lind Haugaard, Laura Kjer Christiansen
Photography: Jule Felice Frommelt

ARIO is a boutique consulting and planning agency for building energy.

Together with Studio VEH, ARIO has developed the vision to establish ARIO as THE premium standard when it comes to developing holistic strategies to continuously increase energy efficiency in real estate by consistently committing to their quality standards.

Their daily actions are driven by the mission to encourage property managers and owners to drive forward the development of their energy efficiency step by step.

Every cubic meter offers the opportunity to make a difference.

ARIO therefore encourages its customers to act with foresight and contribute to the energy efficiency of their buildings and in general by thinking today about the day after tomorrow. “Energizing” thus forms the core value of the company: ARIO’s greatest value lies in the release of activation energy, which encourages its customers to consistently implement their plans.

ARIO is a visionary brand that combines the brand archetypes “the wise” and “the creator” in perfect harmony – to inspire companies and the people who work there to evolve.

As “the sage”, ARIO embodies a deep understanding of the world and the importance of energy in particular, offering its clients knowledge and insightful guidance and outlook for the future. ARIO empowers organizations to broaden their horizons and strive for continuous learning and improvement. At the same time, as “the creator”, ARIO celebrates the limitless power of innovation and new thinking. The concepts they create
think outside the box, have real value and thus inspire customers.

By intertwining these two archetypes, ARIO becomes a catalyst for knowledge, growth and development and thus manages to sustainably improve and increase value.

ARIO’s interdisciplinary team of experts works with its customers to identify potential for their building energy and helps to remove any blockages that are holding the company back from forward-looking development.

The continuous development of energy efficiency sometimes requires unconventional solutions.

In the form of an abstract flock of birds, ARIO’s new logo symbolizes the team’s ability to pay attention to individual circumstances and react flexibly.

A flock of birds reacts flexibly to events because it has a well-developed communication system and is highly sensitive to its surroundings. Close cooperation and coordination within the flock enables it to navigate efficiently and achieve set goals. This flexibility enables the swarm to successfully adapt to different situations and act as a unit.

The new figurative mark is complemented by an individually developed word mark.

The aim to not only maintain but also increase the value of real estate is also expressed in the new claim:

“Die Wertverbesserer” (A neologism in German – an approximate translation would be “The value improvers”).

It shows the team’s hands-on approach of acting actively and holistically and thus making a contribution to a future worth living.

The strategic positioning of the company was summarized in an identity manual, supplemented by design guidelines for the visual appearance of the brand: On 60 pages you have all the guidelines for the external communication of the ARIO brand at your fingertips.

Energizing means adding or reviving energy. Energy from which ARIO’s customers draw the strength to act as well as courage, confidence and trust.

We have also visualized this energy in the brand’s visual identity: Dynamic, moving shapes in bright yellow symbolize the energy and the guiding principle of ARIO Engineering: We actively shape development.

The claim to inspire new ideas with knowledge is reflected the brand’s external communication. We have derived meta-themes from the brand values that ARIO talks about: individualization, development, change of perspective, inspiration. These include, for example, social media posts on property-specific solutions, market assessments, sustainable building management and investment security.

Strategy: Franziska Veh, Jens Hofmayer
Creative Direction: Franziska Veh
Claim & Text: Mark-Marcel Müller
Art Direction: Lind Haugaard
Design: Lind Haugaard, Aditi Kapur, Beren Tezcanli
3D Art: Alexis M. Varga
Development: Ruben Meines

This emerging symbiosis and the associated continuous cycle were the starting point for the brand’s corporate identity, developed by Studio VEH in 2007: an infinity sign connects the two aspects and stands for continuous energy generation and supply, as well as friendly and respectful coexistence in the respective communities of the „Duo-Solarparks“.

14 years after the founding and expansion of the Duo-Solarpark on the island of Rügen, the company has decided to give its brand appearance an update – not least because the trademark has now been protected.

The tagline “Der Duo-Solarpark” is now used more freely and detached from the logo, especially in digital applications. The brand colors have been refreshed to underline the new projects in planning with even more radiance.

The increasingly rapid development of technology in the field of solar and photovoltaics is also reflected in the adapted visual identity of the brand: Blue in gradations stands for technology, reliability and stability. The newly used steel blue also conveys a sense of clarity and purity, representing clean energy generation through solar power.

This is complemented by a new, distinctive house font: Grilli Type’s GT Cinetype perfectly underscores the brand’s technical approach.

The vibrant yellow is used in combination with the blue shades for all brand communication, creating a fresh, modern appearance: The combination evokes positive associations such as bright sunshine, blue skies and the sea — filling the premises of the Duo-Solarparks with a friendly and positive atmosphere. This positive mood runs through all communication applications.

The implementation of the print and digital communication is currently still in progress — attached are first examples, an addition of further communication examples will follow soon.

Strategy and Creative Direction: Franziska Veh
Art Direction: Lind Haugaard
Design: Callum O’Neill
Project Management: Kiyoshi Stelzner
Development: Ralf Büsch

Inspired by Lena honoring the diverse beauty that exists in the world, we created the new identity for Lena Schleweis around the concept of gemstones: recognizing that each woman shines bright like a precious or glowing gem in her own remarkable way, the identity plays with various gem stone shapes to underline the high class and very individual beauty consultancy Lena offers her clients.

Combining these bold and edgy gemstone shapes with arch shapes inspired by the salon’s shop windows, we balance the visual identity with different facettes – edgy and soft.
Like an open window, the arch shapes transport the warm and inviting atmosphere that is awaiting the clients in the salon.

The various shapes can be used overlaid with images, on its own, working as a plain background carrying type, or paired with the logotype.

Like her new private salon is like a hidden gem in the heart of Potsdam, we incorporated a gem stone shape in the new wordmark: Therefore we customized the typeface GT Ultra, a typeface created by Grilli Type, for the wordmark.

The key components of the visual identity, the arch and gem stone shapes, were also incorporated into the salon space, to give the customers of Lena Schleweis a holistic and captivating brand experience.

Keeping the lit up salon light and neutral, it leaves room for a personalities and styles created by Lena and her team.

With her new salon, Lena is also about to embark on another exciting new venture: planning her very own beauty product line.

Drawing inspiration from her years of experience in the industry, Lena envisions a collection that encapsulates her vision of authentic and transformative beauty. From innovative skincare formulations to captivating makeup essentials, her upcoming line aims to empower individuals to enhance their natural radiance. With meticulous attention to detail and a commitment to using high-quality, ethically sourced ingredients and materials. Stay tuned as Lena sets out to revolutionize the beauty landscape with her captivating creations.

Creative Direction: Franziska Veh
Art Direction: Lind Haugaard
Design: Felicia Usinto
3D Rendering: Alexis M. Varga
Photography Salon Opening: Farina Deutschmann

In a joint brand workshop in their Vienna office, we developed the brand’s positioning and strategy: MovingLayers enable businesses to make sustainable business decisions by unifying geo data and bringing data collectors, data users, and decision makers on the same page.

We connect all touch points from data collecting to operations,
individually and process-focused — under the mission of actively shaping the energy transition and the associated societal changes, thus making the world sustainable for future generations.

To support that, they always visualize the data with maps and digital tools.

Based on their five core values, Studio VEH developed a claim that reflects the company’s aspiration to inspire their clients to think in new directions and to enable their clients making future business decisions indepently — by revealing hidden patterns in their geo data.

Through the brand workshop, it became clear that the company’s name should change for differentiation reasons and to make the complex field of geo data management easier to understand for their customers:

Geographic maps are built according to scientific principles: Layer by layer, information is superimposed until a coherent overall picture emerges.

The new company name, „MovingLayers“, also developed by Studio VEH, thus expresses the company’s way of working: Their team is moving layer by layer to filter out the information relevant to their customers and visualize it in a comprehensible way.

This very visual description of the work process was also the starting point for the new brand mark and visual identity.

As the impact of geo data extends across diverse industries, the new color scheme adapts to different topics. To express this strong impact, the identity features bold and confident typography.

As the maps MovingLayers create for their clients reveal concealed patterns and redefine how we interact with and understand the world around us, a dynamic brand pattern is putting emphasis on those patterns.

Using creative code, Studio VEH built an online tool for MovingLayers that helps them create an unlimited range of static and moving patterns based on any geographic image.

Derriving from the new figurative mark, Studio VEH developed a strict grid system for both print and digital applications, to give the dynamic data a solid, visual frame.

To empower data collectors in the process, MovingLayers developed a white label app, the „Movers Survey“, that helps to collect, manage and transfer the collected data digitally in a simple way and in a uniform format.

Strategy: Franziska Veh, Mark-Marcel Müller
Creative Direction: Franziska Veh
Claim/Text: Mark-Marcel Müller
Art Direction: Anna Lind Haugaard
Design: Anna Lind Haugaard, Julia Kuc-Mikłaszewicz
Creative Code: Anatoly Grashchenko
Web Development: Ruben Meines

Cavalry exists to actively support founders in tech by providing capital, through operational support, and by activating an extensive network of entrepreneurs, scientists, industry experts, and specialists.

After having sharpened the above vision and mission of the company, the next task was to define their tone of voice as the core element of the brand.

We try to write like we talk. That’s our kind of professionality. It’s authentic. It comes from the heart and is shot from the hip.

Writing like you speak will help to establish a rhythm. For example, after a gunfire of words, a reader needs a little pause.
Right?

Let’s have a look at our brand character, and the language to convey it:

We’re fun! 🥳 Because success is fun. And success is easier to reach if you have fun doing so.

Thus, we speak enthusiastically (but not overly cheery). So we use words like yay!, Friyay, and amazing. 🙌

We are supportive (but not overbearing), we celebrate success, we are inspired by achievements and we try to encourage
new ideas. 🚀

As the team rides forth as the modern-day cavalry, standing tall, upfront, and unyielding in the commitment to champion honesty and transparency, this also reflects in their brand manifesto:

To every changemaker, dreamer, idealist, yeasayer and pioneer who steps up to a challenge:

We’ve got your back – all along the wild ride ahead of you.

We will share with you lessons learned from our past battles so that you can be even better with us. Your tech product is going to make life easier for others? We will stand by you with our vast network of expertise, our hands-on experience, and our quickly established funding scheme.

So, stop counting tumbleweeds.
Saddle up to ride with us and – once and for all – take it easy.

We’re not a mirage. We are the hard working, setbacks toughened bunch of riders with quite a few war stories in tow. We’re the good so you can achieve great.

We’re the reinforcement.

We are Cavalry! 🤠

This powerful brand reinforcement also had also to be reflected in the visual identity. We gave their existing word mark a little makeover and made it move. In addition, we defined a vibrant green as the main brand color to reflect both the brand’s bold attitude and its focus on tech businesses.

From there, we developed a full design system, starting with the social media appearance, resulting in a full brand identity manual with detailed guidelines in order to enable the Cavalry team to create future brand assets independently.

Strategy: Franziska Veh, Mark-Marcel Müller
Creative Direction: Franziska Veh
Text: Mark-Marcel Müller
Art Direction: Anna Lind Haugaard
Design: Aditi Kapur, Callum O’Neill
Project Management: Kiyoshi Stelzner

Together with the core team of DoubleDigit Group, Studio VEH developed a brand strategy and visual identity for the company over the course of several brand workshop sessions.

The essence: Always trying to exceed the expectations of every single client, DDG is empowering entrepreneurs to embark on the next chapter of their lives with confidence and fulfillment — and inspiring them to a new path forward.

Every transaction is based on the following values:


🡒 DDG is ambitious.
With every project, we try anew to far exceed the expectations of our customers.

🡒 DDG is curious.
We love challenges and think outside the box. We are inspiring and proactively shape things. We are never satisfied with the status quo, but create new ideas, ways and solutions through close collaboration at eye level.

🡒 DDG is hands-on.
We don’t just work to, we become part of the companies we serve.

🡒 DDG is passionate.
Our work is not a 9-to-5 job. We always give 100%.

🡒 DDG is direct.
We always give our honest opinion to our clients.

The new figurative mark symbolizes the ambition of the whole team at DoubleDigit Group: They always go one step further than others — to exceed sales and follow-up expectations even beyond closing a deal.

DoubleDigit Group’s goal to exceed valuation expectations is also expressed in their new claim which we developed together with the client in a collaborative ideation process: Thinking your business bigger.
Because of the ambition to be able to negotiate even existing offers further up, DDG often exceeds the value for the company than the entrepreneur himself or herself expects.

Taking into account that DDG always comes up with flexible and often out of the box solutions, we translated their values into a flexible design system. The new DDG logo can adjust in width, symbolizing the tailor-made hands-on approach towards unconventional solutions and the brand’s aspiration to always go the extra mile for making each transaction a true success.

Strategy: Franziska Veh, Mark-Marcel Müller
Creative Direction: Franziska Veh
Claim/Text: Mark-Marcel Müller
Art Direction: Anna Lind Haugaard
Design: Callum O’Neill, Aditi Kapur
Project Management: Kiyoshi Stelzner

“What does their heart beat for?” This question was decisive for the company name, HRtbeat: with the intention to make recruiting completely digital, but still 100% personal — because behind every lead is a person, with an individual profile.

In a joint brand workshop with the founding team, Studio VEH developed the complete brand platform and defined brand values, brand belief and brand purpose, as well as a claim based on the positioning in the market:
Recruiting am Puls der Industrie (=Recruiting on the pulse of the industry).

Based on the idea of the „purple squirrel“ — a term used in the recruiting industry to describe a candidate that is so perfect for a job that they are almost impossible to find — Studio VEH developed a full visual system for the brand with the goal that the whole HRtbeat team can use and work with in on their own for creating all future digital HR campaigns, including templates for campaign landing pages.

Strategy: Franziska Veh, Mark-Marcel Müller
Creative Direction: Franziska Veh
Claim/Text: Mark-Marcel Müller
Art Direction: Anna Lind Haugaard
Design: Callum O’Neill
Development: Ralf Büsch
Project Management: Kiyoshi Stelzner

Vossloh Rolling Stock is building rail vehicles and platform concepts that constantly set new standards in their respective fields of application. With the new partnership with CRRC ZELC, new opportunities to make an important contribution to safe and eco-friendly freight transportation throughout Europe are presenting themselves.

Therefore, Vossloh Rolling Stock partnered up with Studio VEH: Over the period of 12 months, Studio VEH created everything from the new brand strategy, claim, product naming to a full visual identity including an extensive brand guide for both the brand Vossloh Rolling Stock and their europe wide service network, IMATEQ. In the next step, Studio VEH also developed and planned the full launch communication across all communication channels for the big launch at Germany’s biggest railway fair — InnoTrans.

We believe it is important not only to anticipate what lies ahead, but to grasp how what is coming may change the context of our lives and work. Hence, it was consequential for us to ask the question: What does Vossloh Rolling Stock want to stand for?

After an extended competitor analysis and the development of a market matrix through various workshop sessions, we identified two strong trends in the market: Sustainability and adaptability. Both two strong aspects to help define the image territority and positioning of the brand.

Looking at the recent major developments in the railway transportation sector and the expertise of Vossloh Rolling Stock, the positioning became quite clear: Vossloh Rolling Stock is the specialist in sustainable adaptability.

Vossloh Rolling Stock pride themselves on working closely with their clients to design customised solutions. Individual and adaptable to their needs. They believe that only consistently expandable and flexible engines are sustainable and future-oriented in our ever-changing times.

This commitment is now expressed in their new claim: Sustainability in motion.

Intelligent rail logistics stands for climate protection and low-emission economic growth. This requires not only a more efficient infrastructure. At the same time, the Europe-wide renewal of locomotives is on the agenda.

Vossloh Rolling Stock comitted themselves to play a significant role in shaping this development and thus actively contribute to climate protection.

This claim is embodied in their new brand vision and mission and led to the company’s core values:

After defining the brand values, Studio Veh started developing the visual identity. Like Vossloh Rolling Stocks brand values, the brand’s design ethos and principles must be palpable in everything produced, internal and external.

The new Vossloh Rolling Stock mark reflects a steady, grounded yet modern take on a brand that has not only existed for over a century with a rich history, but has thrived and become stronger overtime.

The figurative mark represents the flexibility and versatility experienced with a Vossloh Rolling Stock locomotive or service. It embodies a consistent and smooth transition and emphasizes a uniting force that is moving forward with confidence.

To convey Vossloh Rolling Stock‘s brand values as reliable yet adaptable and to maintain a consistent brand appearance across all media and channels, we developed a customized corporate font: VosslohRollingStock Whyte.

The new corporate typeface from Vossloh Rolling Stock is a customized version of ABC Whyte, created by the type foundry Dinamo. The typeface, VosslohRollingStock Whyte, has a strong horizontal approach and caters towards the horizontal alignment of the new identity.

For all layout applications, Studio VEH developed a consistent yet flexible design system to ensure the brand’s consistent appearance across all media and channels.

For details, please visit their digital brand guide:
https://brand.vossloh-rs.com

After the development of the visual system and the creation of the digital brand guide, we were responsible for the full launch communication around the international fair InnoTrans, where the new identity of Vossloh Rolling Stock and IMATEQ was officially presented for the first time. Planning all channels for internal and external communication – for employees, customers, press – pre and post launch, Studio VEH created a full roadmap for the rollout and various applications such as memos, presentations and the official press video for the kickoff event at InnoTrans.

Strategy: Franziska Veh, Mark-Marcel Müller
Creative Direction: Franziska Veh
Brand Culture: Jens Hofmayer
Claim/Text: Mark-Marcel Müller
Design: Lind Haugaard, Aditi Kapur, Felicia Usinto, Callum O’Neill
Motion Design Brand: Stefan Sperner
Motion Design Social Media: Andryanto Wijaya
3D Renderings: muellerromca
Project Monitoring: Nea Kosma
Booth Design: undplus
Photography Booth: undplus