ENProjekt is driving energy independence across Berlin and Brandenburg. Based in Berlin, the company actively contributes to the expansion of green energy infrastructure throughout the region. By enabling businesses, public institutions, and private homeowners to generate their own electricity, ENProjekt creates the foundation for a more self-sufficient energy future.
Full transparency.
Optimized performance.
The photovoltaic market is vast — and often difficult for customers to navigate. While online calculators may appear transparent and promising at first glance, they rarely account for the unique characteristics of each property, leaving valuable potential untapped.
With nearly 20 years of experience, ENProjekt offers a different approach: every system is individually assessed and calculated on-site after a personal inspection — including all relevant costs and optimization factors. Whether for private, public, or commercial projects, the company’s core objective remains the same: delivering independence and long-term customer satisfaction.
The new ENProjekt brand mark symbolizes the connection between rooftop technology and the life within the building:
Embrace solar energy.
Live independence.
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
More than just technology
The brand colors reflect this idea of balance and interaction — combining a technical lilac grey with a vibrant yellow to unite precision and warmth. The palette is complemented by a bold blue and bright orange for illustrative applications.
Brand Repositioning
Solar Technology
On the bright side of life
If ENProjekt were a song, it would probably be “Always Look on the Bright Side of Life” — at least when it comes to customer satisfaction. Every piece of print communication and marketing material builds on this optimistic mindset.
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Shine every day
Modern illustrations challenge the clichés of traditional solar imagery. Whether visualizing amortization calculations or the process of repowering, they make technical topics more approachable and engaging across every brand touchpoint.
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Brand Repositioning
Solar Technology
Team Credits
Strategy und Creative Direction: Franziska Veh
Claim/Text: Franziska Veh, Mark-Marcel Müller
Art Direction: Lind Haugaard
Design: Aditi Kapur, Felicia Usinto, Flora Titrikou
Illustration: Felicia Usinto
Development: Dilyana Bozhkova