{"id":8877,"date":"2023-01-25T17:59:36","date_gmt":"2023-01-25T17:59:36","guid":{"rendered":"https:\/\/staging2023.studioveh.com\/vosslohrollingstock-2\/"},"modified":"2023-05-23T19:22:01","modified_gmt":"2023-05-23T19:22:01","slug":"vosslohrollingstock","status":"publish","type":"post","link":"https:\/\/studioveh.com\/de\/vosslohrollingstock\/","title":{"rendered":"Zukunft vorw\u00e4rts gedacht \u2013 europaweit."},"content":{"rendered":"\n<div id=\"title-block_de1cb9dbd615a5a5ec7a68624009121f\" class=\"row section-margin-bottom \">\n\t<div class=\"col-xs-12 col-md-9\">\n\t\t<h1 class=\"Normal\">Die Welt entwickelt sich st\u00e4ndig weiter \u2014 wie bleibt da ein Unternehmen mit 150 Jahren Firmengeschichte auf dem internationalen Markt aktuell? Die Antwort von Studio VEH: Durch eine entschiedene Neuausrichtung und eine starke, eigenst\u00e4ndige Positionierung.<\/h1>\n\t<\/div>\n<\/div>\n\n<div id=\"image-block_2c430c30b93b60ae8c04e74f300bd52f\" class=\"row section-margin-bottom\">\n\t\t<div class=\"col-xs-12 col-md-12\">\n\t\t<img width=\"5761\" height=\"2340\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Hero-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Hero-1.png 5761w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Hero-1-300x122.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Hero-1-1024x416.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Hero-1-768x312.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Hero-1-1536x624.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Hero-1-2048x832.png 2048w\" sizes=\"(max-width: 5761px) 100vw, 5761px\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_8307b8cc3113e68834d01f75fb80988d\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Ein neues Kapitel <\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Vossloh Rolling Stock baut Schienenfahrzeuge und Plattformkonzepte, die in ihren jeweiligen Einsatzgebieten immer wieder neue Ma\u00dfst\u00e4be setzen. Durch die neue Partnerschaft mit CRRC ZELC er\u00f6ffnen sich nun neue M\u00f6glichkeiten, einen entscheidenden Beitrag zum sicheren und umweltfreundlichen G\u00fctertransport in ganz Europa zu leisten.<\/p>\n<p>Deshalb hat sich Vossloh Rolling Stock mit Studio Veh zusammengetan. \u00dcber einen Zeitraum von 12 Monaten hat Studio Veh die neue Marke entwickelt: Von der Positionierung im internationalen Markt und der Markenstrategie \u00fcber einen neuen Claim und das Produktnaming des modularen Plattformkonzepts bis hin zu einer vollst\u00e4ndigen visuellen Identit\u00e4t inklusive digitaler Markenrichtlinien, f\u00fcr die Marke Vossloh Rolling Stock selbst sowie f\u00fcr ihr europaweites Servicenetzwerk, IMATEQ. <\/p>\n<p>Im n\u00e4chsten Schritt entwickelte und plante Studio Veh auch die komplette Launchkommunikation \u00fcber alle Kommunikationskan\u00e4le f\u00fcr den gro\u00dfen Launch auf Deutschlands gr\u00f6\u00dfter Eisenbahnmesse InnoTrans.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_6be185c373cb381780e83035545503a3\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Eine neue Strategie<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Wir glauben, dass es wichtig ist, nicht nur vorherzusehen, was vor uns liegt, sondern auch zu begreifen, wie das Kommende den Kontext unseres Lebens und unserer Arbeit ver\u00e4ndern kann. Daher war es f\u00fcr uns konsequent zu fragen: Wof\u00fcr m\u00f6chte Vossloh Rolling Stock stehen?<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_2731c2e9fa52f1012efbe968a968f1b9\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-4  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1002\" height=\"1324\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_workshop.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_workshop.png 1002w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_workshop-227x300.png 227w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_workshop-775x1024.png 775w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_workshop-768x1015.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-8  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"2072\" height=\"1270\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Strategy.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Strategy.png 2072w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Strategy-300x184.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Strategy-1024x628.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Strategy-768x471.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Strategy-1536x941.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Strategy-2048x1255.png 2048w\" sizes=\"(max-width: 2072px) 100vw, 2072px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"content-block_d7b6a43c400454cdcbbd7725465fd6fd\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Nach einer ausf\u00fchrlichen Wettbewerbsanalyse und der Entwicklung einer Marktmatrix w\u00e4hrend mehrerer Markenworkshops hatten wir zwei starke Trends im Markt identifiziert: Nachhaltigkeit und Anpassungsf\u00e4higkeit. Beides zwei starke Aspekte, die dabei helfen, das sogenannte &#8222;Image Territory&#8220; und die Positionierung der Marke zu definieren.<\/p>\n<p>Ausgehend von den j\u00fcngsten Entwicklungen im Schienenverkehrssektor und der Expertise des Unternehmens haben wir folgende Positionierung herausgearbeitet: Vossloh Rolling Stock ist der Spezialist f\u00fcr nachhaltige Anpassungsf\u00e4higkeit.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_350df7e420209a2a69333e81069e91cf\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Ein neues Engagement<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Vossloh Rolling Stock ist stolz darauf, eng mit seinen KundInnen zusammenzuarbeiten, um ma\u00dfgeschneiderte L\u00f6sungen zu entwickeln \u2014 individuell und angepasst an deren jeweilige Bed\u00fcrfnisse. Der Arbeit bei Vossloh Rolling Stock liegt der Glaube zugrunde, dass nur flexible erweiterbare Technikkonzepte in unserer sich st\u00e4ndig ver\u00e4ndernden Zeit konsequent nachhaltig und zukunftsorientiert sind.<\/p>\n<p>Dieses Engagement kommt nun in ihrem neuen Claim zum Ausdruck: Nachhaltigkeit in Bewegung.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_7a0007c8468cc6b52268a4d374072845\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-New-Claim-Animation-V01_B1-1.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_369ab5996941f912f5703833365b4bdb\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Intelligente Schienenlogistik steht f\u00fcr Klimaschutz und emissionsarmes Wirtschaftswachstum. Dies erfordert nicht nur eine effizientere Infrastruktur. Gleichzeitig steht die europaweite Erneuerung der Lokomotiven auf der Agenda.<\/p>\n<p>Vossloh Rolling Stock hat sich verpflichtet, diese Entwicklung ma\u00dfgeblich mitzugestalten und damit aktiv zum Klimaschutz beizutragen.<\/p>\n<p>Dieser Anspruch verk\u00f6rpert die neue Markenvision und -mission und f\u00fchrt zu den Kernwerten des Unternehmens:<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_99db4e6c689af2c74fc1328d5dfe0067\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-4 col-md-offset-4 section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1268\" height=\"912\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Vision-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Vision-1.png 1268w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Vision-1-300x216.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Vision-1-1024x737.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Vision-1-768x552.png 768w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6 col-md-offset-6 section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1806\" height=\"1098\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Mission-2.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Mission-2.png 1806w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Mission-2-300x182.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Mission-2-1024x623.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Mission-2-768x467.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Mission-2-1536x934.png 1536w\" sizes=\"(max-width: 1806px) 100vw, 1806px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-7 col-md-offset-4 section-margin-top-desktop section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"2052\" height=\"844\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brand_belief-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brand_belief-1.png 2052w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brand_belief-1-300x123.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brand_belief-1-1024x421.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brand_belief-1-768x316.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brand_belief-1-1536x632.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brand_belief-1-2048x842.png 2048w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"brands-block_78baa44797f14aadf0e07451bfb31aee\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-8 col-md-offset-4 section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"5761\" height=\"1429\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Values.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Values.png 5761w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Values-300x74.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Values-1024x254.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Values-768x191.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Values-1536x381.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Values-2048x508.png 2048w\" sizes=\"(max-width: 5761px) 100vw, 5761px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_3bc7ac94332fb088515a2e4bd620e59c\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Visuelle Identit\u00e4t<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Nach der Definition der Markenwerte begann Studio Veh mit der Entwicklung der visuellen Identit\u00e4t. Wie die Markenwerte von Vossloh Rolling Stocks m\u00fcssen auch das Designethos und die Designprinzipien der Marke in allem, was intern und extern kommuniziert wird, sp\u00fcrbar sein.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_b863f424c944561a04993607a15c5d00\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Full_Logo_Compositions_white_bg_1500x300.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_ea88a72b7609f0aeaf19e5dfa5e5d6bc\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Das neue Markenzeichen von Vossloh Rolling Stock f\u00fchrt die nachhaltige Adaptierbarkeit der Lokomotiven mit den damit verbundenen Serviceangeboten zusammen: Ein Umr\u00fcsten \u00fcber einen langen Zeitraum auf modernste Technologien ist m\u00f6glich und mit Vossloh Rolling Stock ein einfacher, flie\u00dfender Prozess.<\/p>\n<p>Das Markenzeichen besteht aus zwei Teilen: Einer Bildmarke und einer klaren und pr\u00e4gnanten Wortmarke. Die Bildmarke hat die Form eines dynamischen \u201eV\u201c \u2013 V f\u00fcr Vossloh Rolling Stock \u2013 \u00a0welches sich mit Selbstbewusstsein in Richtung nachhaltige Zukunft bewegt und zudem als Referenz zu Bahngleisen zu sehen ist.\u00a0Die Wortmarke ist in einer starken, zeitlosen Schrift gesetzt und repr\u00e4sentiert die Zuverl\u00e4ssigkeit des Unternehmens und dessen Produkten und Services.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_9c049964d8c70a6fa0f46183e2dcb081\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Type_Reel-2884-1432.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_f1c7cbcbcb8520af500fe58c956929ac\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Die neue Corporate-Schrift von Vossloh Rolling Stock ist eine individuell angepasste Version der ABC Whyte aus dem Hause Dinamo. Die Schrift, VosslohRollingStock Whyte, zeichnet sich durch die Betonung der Horizontalen aus und greift somit die horizontale Ausrichtung des Logos und der visuellen Identit\u00e4t auf.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_eed90ea67863bab5b1e45b30185136e3\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-4  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1002\" height=\"1258\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Typography_g.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Typography_g.png 1002w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Typography_g-239x300.png 239w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Typography_g-816x1024.png 816w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Typography_g-768x964.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-8  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Type-Detail-Animation_V12.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-8 col-md-offset-4 section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Font-Weight-Animation_V04-1854-978.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_f632612b332848e96ef9171bbfd0e484\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>F\u00fcr alle Layoutanwendungen hat Studio Veh ein konsistentes und dennoch flexibles Layoutsystem entwickelt, um sicherzustellen, dass die Marke \u00fcber alle Medien und Kan\u00e4le hinweg einheitlich auftritt.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_e2a15c6d2c813bbf039679de6277218c\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Layout-Grid-FINAL-COMP-2884-1432_5.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_7dea89a27e6c391cc6ddb9a59828ed28\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Der komplette Brand Guide von Vossloh Rolling Stock findet sich hier:<br \/>\nhttps:\/\/brand.vossloh-rs.com<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_a4a1debaaf2339c0b732216ec1783afc\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"2022\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brochure.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brochure.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brochure-228x300.png 228w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brochure-779x1024.png 779w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brochure-768x1010.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Brochure-1168x1536.png 1168w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1540\" height=\"2022\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Business-Cards-Laptop-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Business-Cards-Laptop-1.png 1540w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Business-Cards-Laptop-1-228x300.png 228w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Business-Cards-Laptop-1-780x1024.png 780w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Business-Cards-Laptop-1-768x1008.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Business-Cards-Laptop-1-1170x1536.png 1170w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-4  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Corner_1006x1108.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-8  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"2072\" height=\"1108\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_brochure_2.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_brochure_2.png 2072w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_brochure_2-300x160.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_brochure_2-1024x548.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_brochure_2-768x411.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_brochure_2-1536x821.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_brochure_2-2048x1095.png 2048w\" sizes=\"(max-width: 2072px) 100vw, 2072px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Infographic_V07-2706-1342.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Social-Media_2_V03.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Social-Media_V06.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_81e952f1beb570c55dd2b7eb6b38a8d8\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Der gro\u00dfe Launch<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Nach der Umsetzung des Designsystems und der Erstellung der digitalen Markenrichtlinien war Studio Veh f\u00fcr die komplette Launchkommunikation rund um die internationale Messe InnoTrans verantwortlich, auf der die neue Identit\u00e4t von Vossloh Rolling Stock und IMATEQ erstmals der \u00d6ffentlichkeit pr\u00e4sentiert wurde. Studio Veh plante alle Kan\u00e4le f\u00fcr die interne und externe Kommunikation \u2013 f\u00fcr Mitarbeiter, Kunden, Presse \u2013 vor und nach dem gro\u00dfen Launch, erstellte eine vollst\u00e4ndige Roadmap f\u00fcr den Rollout und verschiedene Anwendungen wie Memos, Pr\u00e4sentationen und das offizielle Pressevideo f\u00fcr die Auftaktveranstaltung auf der InnoTrans.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_fa91ecdcfd2f0ed415a09f6aa502c64e\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1086\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_1-2.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_1-2.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_1-2-300x212.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_1-2-1024x723.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_1-2-768x542.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_1-2-1536x1085.png 1536w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1086\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_2-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_2-1.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_2-1-300x212.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_2-1-1024x723.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_2-1-768x542.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_2-1-1536x1085.png 1536w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1086\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_3-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_3-1.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_3-1-300x212.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_3-1-1024x723.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_3-1-768x542.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_3-1-1536x1085.png 1536w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1086\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_4-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_4-1.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_4-1-300x212.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_4-1-1024x723.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_4-1-768x542.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR_Launch_4-1-1536x1085.png 1536w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"brands-block_63fce38dcfa22c1b3f2fcedeec8efb42\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/01\/VR-Entire-Video-2884-1432_2.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_39ff395b3306dd5815e31e2b3bddb940\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Credits<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Strategie: Franziska Veh, Mark-Marcel M\u00fcller, Jens Hofmayer<br \/>\nCreative Direction: Franziska Veh<br \/>\nClaim\/Text: Mark-Marcel M\u00fcller<br \/>\nDesign: Lind Haugaard, Aditi Kapur, Felicia Usinto, Callum O\u2019Neill<br \/>\nMotion Design Brand: Stefan Sperner<br \/>\nMotion Design Social Media: Andryanto Wijaya<br \/>\n3D Renderings: muellerromca<br \/>\nProjektmonitoring: Nea Kosma<br \/>\nDesign Messestand: undplus<br \/>\nFotografie Messestand: undplus<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zukunft vorw\u00e4rts gedacht \u2013 europaweit. - studioveh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studioveh.com\/vosslohrollingstock\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zukunft vorw\u00e4rts gedacht \u2013 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