{"id":4225,"date":"2021-05-13T07:58:41","date_gmt":"2021-05-13T07:58:41","guid":{"rendered":"https:\/\/staging.studioveh.com\/timeless-elegance-that-lasts\/"},"modified":"2023-01-25T17:29:59","modified_gmt":"2023-01-25T17:29:59","slug":"numen","status":"publish","type":"post","link":"https:\/\/studioveh.com\/de\/numen\/","title":{"rendered":"Zeitlose Eleganz, die bleibt"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\n\t
\n\t\t

Zeitlosigkeit verstehen die meisten Menschen linear. Doch wie w\u00e4re es damit: Wenn Zeit nicht existiert, wenn Tag und Nacht, fr\u00fch und sp\u00e4t keine Rolle spielen. Dann ist Design immer ganz im Jetzt.<\/h1>\n\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\"\"\t<\/div>\n<\/div>\n\n\n\n
\n\t
\n\t\t\t<\/div>\n\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n \n\t\t\t\t\t\t\t

Die Gr\u00fcndung des Labels NUMEN hatte folgendes Ziel: Eine Tasche zu erschaffen, die als perfekte Begleiterin sowohl die n\u00f6tige Flexibilit\u00e4t im Alltag als auch pure Abendeleganz in sich vereint. In einem Markenworkshop mit der Gr\u00fcnderin Nicola Cliemas traf Studio Veh auf eine sehr klare Vision und absolute Klarheit \u00fcber das gro\u00dfe Potenzial der Idee. <\/p>\n

Die gr\u00f6\u00dfte Herausforderung f\u00fcr die Entwicklung des Branding war dabei die Tasche selbst. Formen und Linien mit zeitloser \u00c4sthetik und italienischer Liebe zum Detail gepaart mit kompromissloser Funktionalit\u00e4t \u2013 nur eine einfache Wortmarke mit einem besonderen Twist konnte dieser perfekten Mischung gerecht werden: Das M im Markennamen wird aus den beiden Tr\u00e4gern der Tasche geformt. Damit greift es das minimalistische Taschendesign auf sowie dessen Formvollendung durch die markanten Details. Gleichzeitig vermittelt es, dass die klassische Numen-Tasche gro\u00df und stark genug ist, alle On-the-go-Essentials zu fassen. Und schlie\u00dflich kommen auch der Charakter einer starken Begleiterin sowie die Synchronisierung von Form und Funktion sowie Alltag und Abendeleganz symbolisch zum Tragen.<\/p>\n <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n

\n\t\t\t
\n\t\t<\/div>\n\t\t
\n\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n
\n\t
\n\t\t\t<\/div>\n\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n \n\t\t\t\t\t\t\t

\u201eEs sollte ein Design entstehen, das bleibt und auch in zehn Jahren noch geliebt wird. Das ist gelungen \u2013 sowohl bei den Taschen, als auch beim Branding.\u201c <\/p>\n <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n \n\t\t\t\t\t\t\t

Nicola Cliemas, Gr\u00fcnderin von Numen<\/p>\n <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n

\n\t\t
\n\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n
\n\t\t
\n\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n
\n\t\t\t
\n\t\t<\/div>\n\t\t
\n\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n\n
\n\t
\n\t\t\t<\/div>\n\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n \n\t\t\t\t\t\t\t

Neben dem Branding der Taschen hat Studio Veh die komplette Printgestaltung von Numen \u00fcbernommen, ebenso wie die Gesch\u00e4ftsausstattung, Marketingmaterialien und das Verpackungsdesign. Dabei repr\u00e4sentiert das Logo-Signet als Stand-Alone mit den zum M stilisierten Tr\u00e4gern in Vollendung, f\u00fcr was Numen steht: reduzierte, minimalistische Eleganz. Egal, zu welcher Zeit.<\/p>\n <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n

\n\t\t\t
\n\t\t<\/div>\n\t\t
\n\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n
\n\t\t
\n\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n
\n\t\t
\n\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n\n\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\"\"\t\t\t\t

<\/h4>\n\t\t\t\t

<\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n
\n\t
\n\t\t\"\"\t<\/div>\n<\/div>\n\n\n\n
\n\t
\n\t\t\t\t

Team Credits<\/p>\n\t\t\t<\/div>\n\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n \n\t\t\t\t\t\t\t

Markenworkshop & Strategie:
\nFranziska Veh & Mark-Marcel M\u00fcller
\n
\nArt Direction:
\nFranziska Veh
\n
\nDesign:
\nLind Haugaard\u2028
\n
\nFotografie Portfolio:
\nZoe Noble
\n
\nFotografie Kampagne:
\nDaniel Far\u00f3<\/p>\n <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n

\n\t
\n\t\t\t<\/div>\n\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n \n\t\t\t\t\t\t\t

Sie haben ein Projekt und brauchen Unterst\u00fctzung? Lassen Sie uns reden: Ob Anruf<\/a>, E-Mail<\/a> oder ein Besuch bei uns im Studio \u2013 wir freuen uns auf Sie!<\/p>\n <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"\nZeitlose Eleganz, die bleibt - studioveh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studioveh.com\/numen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeitlose Eleganz, die bleibt - studioveh\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studioveh.com\/numen\/\" \/>\n<meta property=\"og:site_name\" content=\"studioveh\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-13T07:58:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T17:29:59+00:00\" \/>\n<meta name=\"author\" content=\"Franziska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Franziska\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studioveh.com\/numen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studioveh.com\/numen\/\"},\"author\":{\"name\":\"Franziska\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41\"},\"headline\":\"Zeitlose Eleganz, die bleibt\",\"datePublished\":\"2021-05-13T07:58:41+00:00\",\"dateModified\":\"2023-01-25T17:29:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studioveh.com\/numen\/\"},\"wordCount\":4,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studioveh.com\/#organization\"},\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studioveh.com\/numen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studioveh.com\/numen\/\",\"url\":\"https:\/\/studioveh.com\/numen\/\",\"name\":\"Zeitlose Eleganz, die bleibt - studioveh\",\"isPartOf\":{\"@id\":\"https:\/\/studioveh.com\/#website\"},\"datePublished\":\"2021-05-13T07:58:41+00:00\",\"dateModified\":\"2023-01-25T17:29:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/studioveh.com\/numen\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/studioveh.com\/numen\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/studioveh.com\/numen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/studioveh.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zeitlose Eleganz, die bleibt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/studioveh.com\/#website\",\"url\":\"https:\/\/studioveh.com\/\",\"name\":\"studioveh\",\"description\":\"Studio Veh\",\"publisher\":{\"@id\":\"https:\/\/studioveh.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/studioveh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/studioveh.com\/#organization\",\"name\":\"studioveh\",\"url\":\"https:\/\/studioveh.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg\",\"contentUrl\":\"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg\",\"caption\":\"studioveh\"},\"image\":{\"@id\":\"https:\/\/studioveh.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41\",\"name\":\"Franziska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g\",\"caption\":\"Franziska\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zeitlose Eleganz, die bleibt - studioveh","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studioveh.com\/numen\/","og_locale":"de_DE","og_type":"article","og_title":"Zeitlose Eleganz, die bleibt - studioveh","og_url":"https:\/\/studioveh.com\/numen\/","og_site_name":"studioveh","article_published_time":"2021-05-13T07:58:41+00:00","article_modified_time":"2023-01-25T17:29:59+00:00","author":"Franziska","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Franziska"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studioveh.com\/numen\/#article","isPartOf":{"@id":"https:\/\/studioveh.com\/numen\/"},"author":{"name":"Franziska","@id":"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41"},"headline":"Zeitlose Eleganz, die bleibt","datePublished":"2021-05-13T07:58:41+00:00","dateModified":"2023-01-25T17:29:59+00:00","mainEntityOfPage":{"@id":"https:\/\/studioveh.com\/numen\/"},"wordCount":4,"commentCount":0,"publisher":{"@id":"https:\/\/studioveh.com\/#organization"},"articleSection":["Unkategorisiert"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/studioveh.com\/numen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/studioveh.com\/numen\/","url":"https:\/\/studioveh.com\/numen\/","name":"Zeitlose Eleganz, die bleibt - studioveh","isPartOf":{"@id":"https:\/\/studioveh.com\/#website"},"datePublished":"2021-05-13T07:58:41+00:00","dateModified":"2023-01-25T17:29:59+00:00","breadcrumb":{"@id":"https:\/\/studioveh.com\/numen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studioveh.com\/numen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/studioveh.com\/numen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studioveh.com\/de\/"},{"@type":"ListItem","position":2,"name":"Zeitlose Eleganz, die bleibt"}]},{"@type":"WebSite","@id":"https:\/\/studioveh.com\/#website","url":"https:\/\/studioveh.com\/","name":"studioveh","description":"Studio Veh","publisher":{"@id":"https:\/\/studioveh.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studioveh.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/studioveh.com\/#organization","name":"studioveh","url":"https:\/\/studioveh.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/studioveh.com\/#\/schema\/logo\/image\/","url":"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg","contentUrl":"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg","caption":"studioveh"},"image":{"@id":"https:\/\/studioveh.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41","name":"Franziska","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/studioveh.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g","caption":"Franziska"}}]}},"_links":{"self":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/posts\/4225"}],"collection":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/comments?post=4225"}],"version-history":[{"count":0,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/posts\/4225\/revisions"}],"wp:attachment":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/media?parent=4225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/categories?post=4225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/tags?post=4225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}