{"id":11495,"date":"2024-07-03T09:50:40","date_gmt":"2024-07-03T09:50:40","guid":{"rendered":"https:\/\/studioveh.com\/?p=11495"},"modified":"2025-06-04T08:31:51","modified_gmt":"2025-06-04T08:31:51","slug":"schneekoppe","status":"publish","type":"post","link":"https:\/\/studioveh.com\/de\/schneekoppe\/","title":{"rendered":"Aus der Natur. Seit 1927."},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div id=\"title-block_75f72b5e81220ce06b5c08383d722924\" class=\"row section-margin-bottom \">\n\t<div class=\"col-xs-12 col-md-9\">\n\t\t<h1 class=\"Normal\">Wie kann man eine ikonische Marke, die seit \u00fcber 90 Jahren als Symbol f\u00fcr saubere und gesunde Ern\u00e4hrung steht, neu gestalten? Mit einer ausgekl\u00fcgelten Balance aus Tradition und Innovation, die den Zugang zu neuen Zielgruppen Realit\u00e4t werden l\u00e4sst.<\/h1>\n\t<\/div>\n<\/div>\n\n<div class=\"row full-width-image-section section-margin-bottom\">\n\t<div class=\"col-xs-12 no-padding-desktop\">\n\t\t<img width=\"3138\" height=\"1378\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/01_Hero_Breakfast.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/01_Hero_Breakfast.png 3138w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/01_Hero_Breakfast-300x132.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/01_Hero_Breakfast-1024x450.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/01_Hero_Breakfast-768x337.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/01_Hero_Breakfast-1536x675.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/01_Hero_Breakfast-2048x899.png 2048w\" sizes=\"(max-width: 3138px) 100vw, 3138px\" \/>\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_51cd9e139b521301c85082cd682f3dcf\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Gesunde Ern\u00e4hrung.<br \/>\r\nF\u00fcr alle.<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default \n                            \tno-margin-bottom\n\t\t\t\t\t\t\t\">\n                                \n\t\t\t\t\t\t\t<p>Das Unternehmen Schneekoppe steht seit \u00fcber 90 Jahren mit ausgew\u00e4hlten Produkten f\u00fcr eine nat\u00fcrlich bewusste Ern\u00e4hrung. Am Fu\u00df des Riesengebirges gegr\u00fcndet, wurde das Unternehmen benannt nach dem h\u00f6chsten Gipfel, der Schneekoppe. Die Idee: aus ausgesuchten Bio-Rohstoffen Produkte herzustellen, die nicht nur nat\u00fcrlich, sondern auch lecker sind \u2013 frei von Gentechnik oder chemisch-synthetischen Sch\u00e4dlingsmitteln. <\/p>\n<p>Bei Schneekoppe ist man \u00fcberzeugt: Alle Menschen haben ein Recht auf nat\u00fcrliche und gesunde Lebensmittel. Gesundheit und Fitness sind f\u00fcr Weltmeisterkapit\u00e4n Philipp Lahm das wichtigste Kapital. Als ehemaliger Spitzensportler, Familienvater und Unternehmer wei\u00df er: Die vielen gro\u00dfen und kleinen Aufgaben im Alltag lassen sich nur dann dauerhaft bew\u00e4ltigen lassen, wenn der K\u00f6rper bekommt, was er braucht. Der Inhaber von Schneekoppe ist \u00fcberzeugt, dass alle Menschen im Rahmen ihrer M\u00f6glichkeiten etwas f\u00fcr die eigene Gesundheit tun k\u00f6nnen: Bewusste Ern\u00e4hrung, ausreichend Bewegung und Entspannung sollten in jeden Tagesablauf integriert werden. <\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_fc34a6181e19e44c612bbad8714b01fd\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-8 col-md-offset-4 section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1442\" height=\"716\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/Hero_Unsere-Marke.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/Hero_Unsere-Marke.png 1442w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/Hero_Unsere-Marke-300x149.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/Hero_Unsere-Marke-1024x508.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/Hero_Unsere-Marke-768x381.png 768w\" sizes=\"(max-width: 1442px) 100vw, 1442px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_b993ecc022104956a2952b7af8a9fa2d\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Neues Potential sch\u00f6pfen.<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Mit der Neuausrichtung als Exklusiv-Marke f\u00fcr budni, dem gr\u00f6\u00dften Drogeriemarkt in der Metropolregion Hamburg mit weiteren 195 Filialen im Norden und S\u00fcdwesten Deutschlands, stand die Marke vor der Aufgabe, den Markenauftritt zu \u00fcberarbeiten, um sich einer breiteren Zielgruppe zu \u00f6ffnen.<\/p>\n<p>Schneekoppe beauftragte Studio VEH mit dem Redesign des Markenauftritts sowie der visuellen Konzeption der neuen, budni-exklusiven Produktlinie. <\/p>\n<p>Doch wie gestaltet man eine solche Traditionsmarke richtig um? Das Ziel von Studio VEH war es von Anfang an, die Werte der Marke beizubehalten und ihr Erbe zu ehren, w\u00e4hrend der visuelle Auftritt moderner und dynamischer wird, um j\u00fcngere Zielgruppen mit anzusprechen. <\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_37850732eaed282b7686735c013252c6\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-8 col-md-offset-4 section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"3125\" height=\"1924\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/SK_Logo_3124x1922px.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/SK_Logo_3124x1922px.png 3125w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/SK_Logo_3124x1922px-300x185.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/SK_Logo_3124x1922px-1024x630.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/SK_Logo_3124x1922px-768x473.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/SK_Logo_3124x1922px-1536x946.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/SK_Logo_3124x1922px-2048x1261.png 2048w\" sizes=\"(max-width: 3125px) 100vw, 3125px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_a2b5f557e16cdaf7ce7db4543d6b9fac\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Das Markenzeichen, die verschneite Bergkuppe der Schneekoppe, steht seit Gr\u00fcndung als Zeichen f\u00fcr das Unternehmen. Das Unternehmen Schneekoppe geniesst h\u00f6chste Markenbekanntheit: 72% aller Deutschen assoziieren die Marke Schneekoppe mit gesunden Produkten und nat\u00fcrlicher Qualit\u00e4t. Grund f\u00fcr Studio Veh, das Markenzeichen nur geringf\u00fcgig zu modernisieren.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_38e0ba16cef80f256c71e7384a95535b\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Blick in die Natur<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Um mit dem Packaging Design zus\u00e4tzlich eine j\u00fcngere Zielgruppe anzusprechen, dabei aber nicht die Positionierung als Clean Eating Marke zu verlieren, hat sich Studio VEH in die Anfangszeit der Marke zur\u00fcckversetzt \u2013 den Moment, in welchem Fritz Klein mit dem Blick aus dem Fenster die Schneekoppe als Namenspatin f\u00fcr das Unternehmen ausgew\u00e4hlt hat:<\/p>\n<p>Das Konzept mit dem Blick in die Natur war geboren.<\/p>\n<p>Das Grundkonzept des neuen Verpackungsdesigns feiert die Sch\u00f6nheit und Vielfalt unserer Umwelt und nat\u00fcrlichen Ressourcen.<\/p>\n<p>Die Bildmarke, der Berg Schneekoppe, wird dabei als illustratives Element plakativ in Szene gesetzt und bildet somit den optischen Rahmen f\u00fcr den Blick in die Natur, wie durch ein Fenster. Die Produktbilder und -informationen werden in und auf diesem Rahmen angeordnet. <\/p>\n<p>Den Grundton aller Verpackungen bildet das ikonische Schneekoppe Gr\u00fcn als Zeichen der Wertsch\u00e4tzung f\u00fcr die Natur in ihrer vollen Pracht und Unber\u00fchrtheit.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_fadb476b250139b13f0bd865fdf24eab\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1692\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09b_HeidelBeeren.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09b_HeidelBeeren.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09b_HeidelBeeren-273x300.png 273w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09b_HeidelBeeren-931x1024.png 931w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09b_HeidelBeeren-768x845.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09b_HeidelBeeren-1396x1536.png 1396w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1692\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09a_Drink.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09a_Drink.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09a_Drink-273x300.png 273w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09a_Drink-931x1024.png 931w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09a_Drink-768x845.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/09a_Drink-1396x1536.png 1396w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_0473e66058d70a3bd685829af981885d\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Visuelle Orientierung f\u00fcr KundInnen<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Wichtig im FMCG-Bereich: Eine einfache Orientierung am Marktregal. Studio VEH hat deshalb eine Farbsystematik entwickelt, welche jedem Produkt eine eigene Farbkombination gibt und damit sowohl einen klaren Indikator f\u00fcr Geschmacksmuster wie \u201eschokoliert\u201c oder \u201eleicht gesalzen\u201c bietet als auch KonsumentInnen eine einfache, doch klare und schnelle Unterscheidung gleicher Grundprodukte erm\u00f6glicht \u2013 zum Beispiel \u201eLeinsamen geschrotet\u201c und \u201eLeinsamen ungeschrotet\u201c.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_d228fb9b6a590c99695393e6704eafb9\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"3138\" height=\"1692\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/07_Glases.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/07_Glases.png 3138w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/07_Glases-300x162.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/07_Glases-1024x552.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/07_Glases-768x414.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/07_Glases-1536x828.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/07_Glases-2048x1104.png 2048w\" sizes=\"(max-width: 3138px) 100vw, 3138px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_736a20f6377f7ee8b7e6757291e87776\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Abgerundet wird das klare, elegante Verpackungsdesign von einer schlichten Typografie: Als Br\u00fccke zwischen Tradition und Moderne bringt die neue Markenschrift Obviously mit ihrer gro\u00dfen, schlanken Eleganz das Thema Clean Eating auf den Punkt und unterstreicht die Produktphilosophie des Unternehmens: so wenig Zus\u00e4tze und Zutaten wie m\u00f6glich \u2013 f\u00fcr nat\u00fcrlichen, vollmundigen Geschmack.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_37cf962811f11ed6288fa951a1184218\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"3138\" height=\"1692\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/06_Basket.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/06_Basket.png 3138w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/06_Basket-300x162.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/06_Basket-1024x552.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/06_Basket-768x414.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/06_Basket-1536x828.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/06_Basket-2048x1104.png 2048w\" sizes=\"(max-width: 3138px) 100vw, 3138px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1692\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04b_ApfelChips.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04b_ApfelChips.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04b_ApfelChips-273x300.png 273w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04b_ApfelChips-931x1024.png 931w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04b_ApfelChips-768x845.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04b_ApfelChips-1396x1536.png 1396w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-margin-top-desktop section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1538\" height=\"1692\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04a_Breakfastbowl.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04a_Breakfastbowl.png 1538w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04a_Breakfastbowl-273x300.png 273w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04a_Breakfastbowl-931x1024.png 931w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04a_Breakfastbowl-768x845.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/04a_Breakfastbowl-1396x1536.png 1396w\" sizes=\"(max-width: 1538px) 100vw, 1538px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_149ebcf57f2e8bad7d377640e2d76d97\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Das Schriftbild wird in der weiteren Markenkommunikation im Rahmen der vorgegebenen Farbsystematik dynamisch ausgespielt, um das Credo der Marke und ihrem Gr\u00fcnder Philipp Lahm zu unterstreichen: <\/p>\n<p>Gesunde Ern\u00e4hrung und ein aktiver Lebensstil machen Spa\u00df und sorgen f\u00fcr innere Ausgeglichenheit.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_44d7ca1a1a005574851262d1aa2483d6\" class=\"section row block-brands aligntrue section-margin-bottom\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1864\" height=\"860\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/02_Poster_breakfast-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/02_Poster_breakfast-1.png 1864w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/02_Poster_breakfast-1-300x138.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/02_Poster_breakfast-1-1024x472.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/02_Poster_breakfast-1-768x354.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/02_Poster_breakfast-1-1536x709.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"3138\" height=\"1692\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/03_Poster_mockup_street.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/03_Poster_mockup_street.png 3138w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/03_Poster_mockup_street-300x162.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/03_Poster_mockup_street-1024x552.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/03_Poster_mockup_street-768x414.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/03_Poster_mockup_street-1536x828.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/03_Poster_mockup_street-2048x1104.png 2048w\" sizes=\"(max-width: 3138px) 100vw, 3138px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"1864\" height=\"860\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/05_Poster_Meersalz-1.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/05_Poster_Meersalz-1.png 1864w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/05_Poster_Meersalz-1-300x138.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/05_Poster_Meersalz-1-1024x472.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/05_Poster_Meersalz-1-768x354.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/05_Poster_Meersalz-1-1536x709.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"3138\" height=\"1578\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/08_Alternative_packaging.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/08_Alternative_packaging.png 3138w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/08_Alternative_packaging-300x151.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/08_Alternative_packaging-1024x515.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/08_Alternative_packaging-768x386.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/08_Alternative_packaging-1536x772.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/08_Alternative_packaging-2048x1030.png 2048w\" sizes=\"(max-width: 3138px) 100vw, 3138px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"3200\" height=\"1578\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/10_SoMe.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/10_SoMe.png 3200w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/10_SoMe-300x148.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/10_SoMe-1024x505.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/10_SoMe-768x379.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/10_SoMe-1536x757.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/10_SoMe-2048x1010.png 2048w\" sizes=\"(max-width: 3200px) 100vw, 3200px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-margin-top-desktop section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<img width=\"3180\" height=\"1574\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/11_Hero_evening.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/11_Hero_evening.png 3180w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/11_Hero_evening-300x148.png 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/11_Hero_evening-1024x507.png 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/11_Hero_evening-768x380.png 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/11_Hero_evening-1536x760.png 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/11_Hero_evening-2048x1014.png 2048w\" sizes=\"(max-width: 3180px) 100vw, 3180px\" \/>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-12  section-margin-top-desktop section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2024\/07\/12_SK_Casestudy_productOverview_v1.mp4\" type=\"video\/mp4\"><\/video>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_ab8b3f7d3212c8985a0c8278d38877ed\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Alle Markenrichtlinien wurden in einem Online Brand Guide angelegt und an das Kernteam zur weiteren Ausarbeitung und Pflege \u00fcbergeben:<br \/>\n> <a href=\"https:\/\/brandguide2024.studioveh.com\">Schneekoppe Online Brand Guide<\/a>.<\/p>\n<p>Das Redesign von Schneekoppe ist jetzt auch auf Designrush zu finden \u2013<br \/>\n> <a href=\"https:\/\/www.designrush.com\/best-designs\/packaging\">hier geht es lang<\/a>.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_94ce458e567e1ab74cd489af892597af\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Credits<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Strategie &#038; Creative Direction: Franziska Veh<br \/>\nArt Direction: Lind Haugaard<br \/>\nDesign: Lind Haugaard, Laura Kjer Christiansen<br \/>\nFotografie: Jule Felice Frommelt<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aus der Natur. Seit 1927. - studioveh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studioveh.com\/de\/schneekoppe\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aus der Natur. Seit 1927. - studioveh\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studioveh.com\/de\/schneekoppe\/\" \/>\n<meta property=\"og:site_name\" content=\"studioveh\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-03T09:50:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T08:31:51+00:00\" \/>\n<meta name=\"author\" content=\"Franziska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Franziska\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studioveh.com\/de\/schneekoppe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studioveh.com\/de\/schneekoppe\/\"},\"author\":{\"name\":\"Franziska\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41\"},\"headline\":\"Aus der Natur. Seit 1927.\",\"datePublished\":\"2024-07-03T09:50:40+00:00\",\"dateModified\":\"2025-06-04T08:31:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studioveh.com\/de\/schneekoppe\/\"},\"wordCount\":4,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studioveh.com\/#organization\"},\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studioveh.com\/de\/schneekoppe\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studioveh.com\/de\/schneekoppe\/\",\"url\":\"https:\/\/studioveh.com\/de\/schneekoppe\/\",\"name\":\"Aus der Natur. Seit 1927. - studioveh\",\"isPartOf\":{\"@id\":\"https:\/\/studioveh.com\/#website\"},\"datePublished\":\"2024-07-03T09:50:40+00:00\",\"dateModified\":\"2025-06-04T08:31:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/studioveh.com\/de\/schneekoppe\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/studioveh.com\/de\/schneekoppe\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/studioveh.com\/de\/schneekoppe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/studioveh.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aus der Natur. Seit 1927.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/studioveh.com\/#website\",\"url\":\"https:\/\/studioveh.com\/\",\"name\":\"studioveh\",\"description\":\"Studio Veh\",\"publisher\":{\"@id\":\"https:\/\/studioveh.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/studioveh.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/studioveh.com\/#organization\",\"name\":\"studioveh\",\"url\":\"https:\/\/studioveh.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg\",\"contentUrl\":\"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg\",\"caption\":\"studioveh\"},\"image\":{\"@id\":\"https:\/\/studioveh.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41\",\"name\":\"Franziska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/studioveh.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g\",\"caption\":\"Franziska\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aus der Natur. Seit 1927. - studioveh","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studioveh.com\/de\/schneekoppe\/","og_locale":"de_DE","og_type":"article","og_title":"Aus der Natur. Seit 1927. - studioveh","og_url":"https:\/\/studioveh.com\/de\/schneekoppe\/","og_site_name":"studioveh","article_published_time":"2024-07-03T09:50:40+00:00","article_modified_time":"2025-06-04T08:31:51+00:00","author":"Franziska","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Franziska"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studioveh.com\/de\/schneekoppe\/#article","isPartOf":{"@id":"https:\/\/studioveh.com\/de\/schneekoppe\/"},"author":{"name":"Franziska","@id":"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41"},"headline":"Aus der Natur. Seit 1927.","datePublished":"2024-07-03T09:50:40+00:00","dateModified":"2025-06-04T08:31:51+00:00","mainEntityOfPage":{"@id":"https:\/\/studioveh.com\/de\/schneekoppe\/"},"wordCount":4,"commentCount":0,"publisher":{"@id":"https:\/\/studioveh.com\/#organization"},"articleSection":["Unkategorisiert"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/studioveh.com\/de\/schneekoppe\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/studioveh.com\/de\/schneekoppe\/","url":"https:\/\/studioveh.com\/de\/schneekoppe\/","name":"Aus der Natur. Seit 1927. - studioveh","isPartOf":{"@id":"https:\/\/studioveh.com\/#website"},"datePublished":"2024-07-03T09:50:40+00:00","dateModified":"2025-06-04T08:31:51+00:00","breadcrumb":{"@id":"https:\/\/studioveh.com\/de\/schneekoppe\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studioveh.com\/de\/schneekoppe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/studioveh.com\/de\/schneekoppe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studioveh.com\/de\/"},{"@type":"ListItem","position":2,"name":"Aus der Natur. Seit 1927."}]},{"@type":"WebSite","@id":"https:\/\/studioveh.com\/#website","url":"https:\/\/studioveh.com\/","name":"studioveh","description":"Studio Veh","publisher":{"@id":"https:\/\/studioveh.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studioveh.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/studioveh.com\/#organization","name":"studioveh","url":"https:\/\/studioveh.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/studioveh.com\/#\/schema\/logo\/image\/","url":"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg","contentUrl":"https:\/\/studioveh.com\/wp-content\/uploads\/2020\/09\/VEH_Logo_FINAL.svg","caption":"studioveh"},"image":{"@id":"https:\/\/studioveh.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/studioveh.com\/#\/schema\/person\/8123ab6a262a7f1cb4a8cfa5bf476b41","name":"Franziska","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/studioveh.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70e08f716c6e8ee384da6ec0530ec819?s=96&d=mm&r=g","caption":"Franziska"}}]}},"_links":{"self":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/posts\/11495"}],"collection":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/comments?post=11495"}],"version-history":[{"count":0,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/posts\/11495\/revisions"}],"wp:attachment":[{"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/media?parent=11495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/categories?post=11495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studioveh.com\/de\/wp-json\/wp\/v2\/tags?post=11495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}