{"id":10030,"date":"2023-07-20T16:52:00","date_gmt":"2023-07-20T16:52:00","guid":{"rendered":"https:\/\/2026.studioveh.com\/who-is-applying-to-whom\/"},"modified":"2026-05-15T13:08:03","modified_gmt":"2026-05-15T13:08:03","slug":"hrtbeat","status":"publish","type":"post","link":"https:\/\/studioveh.com\/de\/hrtbeat\/","title":{"rendered":"Wer bewirbt sich bei wem?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"title-block_9ed4f13447887ca62e2d9e5b54a914e3\" class=\"row section-margin-bottom \">\n\t<div class=\"col-xs-12 col-md-9\">\n\t\t<h1 class=\"Normal\">Auf dem hart umk\u00e4mpften Arbeitsmarkt von heute tobt der Kampf um Talente \u2014 Unternehmen buhlen um die f\u00e4higsten und qualifiziertesten MitarbeiterInnen. Der Erfolg von Unternehmen h\u00e4ngt zunehmend von der Gewinnung von Spitzentalenten ab. Doch was ist die beste Strategie, um den Kampf um die Besten und Kl\u00fcgsten zu gewinnen?<\/h1>\n\t<\/div>\n<\/div>\n\n<div class=\"row full-width-image-section section-margin-bottom\">\n\t<div class=\"col-xs-12 no-padding-desktop\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1124\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V1b-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V1b-scaled.jpg 2560w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V1b-300x132.jpg 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V1b-1024x450.jpg 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V1b-768x337.jpg 768w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V1b-1536x675.jpg 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V1b-2048x899.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_9dfab62307aabcd559bb2678f6494a3c\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">HR im Wandel<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default \n                            \tno-margin-bottom\n\t\t\t\t\t\t\t\">\n                                \n\t\t\t\t\t\t\t<p>131 Tage ist eine Stelle im Schnitt unbesetzt: Vor allem Unternehmen im Mittelstand haben Probleme, ihre offenen Stellen zu besetzen. <\/p>\n<p>Die neu gegr\u00fcndete Agentur HRtbeat verl\u00e4sst den klassischen Weg des Recruitings und verbindet HR mit Marketing, um Arbeitgeber attraktiv und glaubw\u00fcrdig zu machen \u2014 mit einem klaren Fokus auf die Branchen Automotive, Industrie und IT.<\/p>\n<p>Digitales Recruiting, das Online-Marketing-Strategien und -tools umfasst, hat die Art und Weise revolutioniert, wie Unternehmen potenzielle KandidatInnen finden und ansprechen. Durch die Nutzung digitaler Plattformen wie sozialer Medien, Jobb\u00f6rsen und Unternehmenswebsites k\u00f6nnen Unternehmen einen gr\u00f6\u00dferen Pool von KandidatInnen erreichen, unabh\u00e4ngig von geografischen Grenzen. <\/p>\n<p>Durch den Einsatz von gezielten Marketingtechniken, ma\u00dfgeschneiderten Inhalten und Employer Branding erh\u00f6ht HRtbeat die Sichtbarkeit und Attraktivit\u00e4t eines Unternehmens f\u00fcr potenzielle Bewerber. <\/p>\n<p>Dieser Ansatz den Rekrutierungsprozess wesentlich effektiver, verk\u00fcrzt die Zeit bis zur Einstellung und erm\u00f6glicht es den HR-Teams, die am besten geeigneten KandidatInnen effizient zu identifizieren und anzusprechen. <\/p>\n<p>Vor Gr\u00fcndung der Agentur hat sich das Gr\u00fcnderteam an Studio VEH gewandt, um die Markenstrategie und die visuelle Identit\u00e4t zu entwickeln.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_cc7b16f2ed51e448a8ddb63bd5327903\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Hinter jedem Lead steckt ein Mensch<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>\u201eWof\u00fcr schl\u00e4gt ihr Herz?\u201c Diese Frage war ausschlaggebend f\u00fcr den Firmennamen HRtbeat \u2014 mit der Absicht, Recruiting zwar komplett digital zu gestalten, aber dennoch 100% pers\u00f6nlich, da hinter jedem Lead ein Mensch mit individuellem Profil und individuellen Vorstellungen steckt.<\/p>\n<p>Im gemeinsamen Markenworkshop mit dem Gr\u00fcnderteam hat Studio VEH die komplette Markenplattform  entwickelt und Markenwerte, Brand Belief und Brand Purpose definiert, sowie basierend auf der Positionierung im Markt einen Claim:<\/p>\n<p>Recruiting am Puls der Industrie.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"brands-block_49257c1564a6cbcb44ea857064d3d0a1\" class=\"section row block-brands aligntrue section-margin-bottom-small-mobile\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile-small section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<div class=\"imagebox rel\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1536\" src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V2.jpg 1536w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V2-300x300.jpg 300w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V2-1024x1024.jpg 1024w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V2-150x150.jpg 150w, https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_Website_V2-768x768.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><div class=\"catbox abs\"><div class=\"cat\"><p class=\"small label inline\">Brand Creation<\/p> <p class=\"small label inline\">Brand Repositioning<\/p> <p class=\"small label inline\">ConTech<\/p> <p class=\"small label inline\">eCommerce<\/p> <\/div><\/div><\/div>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-md-6  section-images-only section-margin-bottom-mobile\">\n\t\t\t\t\n\t\t\t\t<div class=\"imagebox rel\"><video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/hrtbeat_linkedIn_30fps-3.mp4\" type=\"video\/mp4\"><\/video><div class=\"catbox abs\"><div class=\"cat\"><p class=\"small label inline\">Brand Creation<\/p> <p class=\"small label inline\">Brand Repositioning<\/p> <p class=\"small label inline\">ConTech<\/p> <p class=\"small label inline\">eCommerce<\/p> <\/div><\/div><\/div>\t\t\t\t<h4 class=\"no-underline\"><\/h4>\n\t\t\t\t<h2><\/h2>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div id=\"content-block_03c2b75be3236792b7a585478f7e7004\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Hallo purple squirrel!<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Basierend auf der Idee des \u201epurple squirrel\u201c \u2014 ein Begriff, der in der Recruiting-Branche verwendet wird, um einen Kandidaten zu beschreiben, der so perfekt f\u00fcr eine Stelle ist, dass es fast unm\u00f6glich ist, ihn zu finden \u2014 entwickelte Studio VEH ein komplettes visuelles System f\u00fcr die Marke mit dem Ziel, dass das gesamte HRtbeat-Team bei der Erstellung aller zuk\u00fcnftigen digitalen HR-Kampagnen, einschlie\u00dflich Vorlagen f\u00fcr Kampagnen-Landingpages, selbst\u00e4ndig damit arbeiten kann.<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"row full-width-image-section section-margin-bottom\">\n\t<div class=\"col-xs-12 no-padding-desktop\">\n\t\t<video autoplay loop muted playsinline><source src=\"https:\/\/studioveh.com\/wp-content\/uploads\/2023\/07\/HRtbeat_animation_design_system.mp4\" type=\"video\/mp4\"><\/video>\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_7ee617cab26dfef11438a7139864e411\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t\t<p class=\"Normal\">Team Credits<\/p>\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"default\">\n                                \n\t\t\t\t\t\t\t<p>Strategie: Franziska Veh, Mark-Marcel M\u00fcller<br \/>\nCreative Direction: Franziska Veh<br \/>\nClaim\/Text: Mark-Marcel M\u00fcller<br \/>\nArt Direction: Anna Lind Haugaard<br \/>\nDesign: Callum O\u2019Neill<br \/>\nDevelopment: Ralf B\u00fcsch<br \/>\nProjektmanagement: Kiyoshi Stelzner<\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"content-block_5b78890456401d8fce4131f66251df4e\" class=\"row panel section-margin-bottom block-content aligntrue\">\n\t<div class=\"col-xs-12 col-md-4\">\n\t\t\t<\/div>\n\t<div class=\"col-xs-12 col-md-8\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-xs-12 col-md-11\">\n\t\t\t\t\t\t\t<span class=\"big\">\n                                \n\t\t\t\t\t\t\t<p>Sie haben ein Projekt und brauchen Unterst\u00fctzung? Lassen Sie uns reden: Ob <a href=\"tel:4917678164776\">Anruf<\/a>, <a href=\"mailto:hello@studioveh.com\">E-Mail<\/a> oder ein Besuch bei uns im Studio \u2013 wir freuen uns auf Sie! <\/p>\n                            <\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,20,21,22],"tags":[],"class_list":["post-10030","post","type-post","status-publish","format-standard","hentry","category-brand-creation","category-brand-repositioning","category-contech","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wer bewirbt sich bei wem? - studioveh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studioveh.com\/de\/hrtbeat\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wer bewirbt sich bei wem? 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